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That Will Never Work
- Narrated by: Marc Randolph
- Length: 11 hrs
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Summary
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea.
It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company.
Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work.
What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time.
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What listeners say about That Will Never Work
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- Blanka Volna
- 25-09-20
Look behind the scenes
I really enjoyed listening to this book, was captivated since tried out the sample. Marc Randolph has a great narrative voice, didn't put me to sleep and provided great education on building of the startup, the parts, that are not so commonly known. Thank you, Mr Randolph for following your dream and for openly sharing your and your colleagues story with us.
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4 people found this helpful
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- bbzona
- 02-09-20
It is always impossible until it’s done
This quote from Nelson Mandela that I used on the title of this review is was I felt reading ( listening) this book.
With so many things that could go wrong and went wrong, it was more about the path description and not the end destination that made you enjoy this audiobook.
This is the real proof that ordinary people can make the difference if we’re in the right time at the right place.
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4 people found this helpful
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- CG
- 16-12-21
Interesting memoir but lacks substance
It was truly interesting to hear Marc Randolphs story on the birth and growth of Netflix but overall the book lacks character, punch and substance. It’s trying to be Shoe Dog but contains none of the poetic style, development or pay-off from that story.
To be honest I get the impression that Marc had some really great ideas and pushed hard to innovate and make them a reality but it was the input of others such as Reed Hastings who really made the company what it is today. To be fair to Marc he does admit that early on in the book. The first half of the book is very interesting, Marc makes no secret of the fact that he came from an affluent background and he more than deserves the success he has achieved. But most of the story felt like it was drunk off of its own success and didn’t really deliver any substance or anything tangible to take away for founders and entrepreneurs.
There were parts that were down right offensive when he touched on having to make redundancies for the company to survive and staff graciously departing for the good of the company. It’s just typical delusion held by executives that people care about the company more than they do about their own lives and success. I hope to god those people were given stock options.
Overall the story is interesting but I get the impression that Marc isn’t a truly remarkable entrepreneur like Phil Knight, Elon Musk, Bezos etc. Just someone who took a leap with the right people around him that paid off
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2 people found this helpful
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- Victor K
- 15-07-20
A great startup story with many lessons to learn
Recommend this book to anyone in entrepreneurship, who is interested in business or who just wants a good and enjoyable read about how, a now large company, first started off. Plus great business and even life lessons.
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2 people found this helpful
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- Chris Gallagher
- 06-07-20
Enjoyable story well told
Not quite as good as shoe dog, but certainly worth a listen.
Shows how fine the margins are for success and total ruin
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2 people found this helpful
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- Michael Grundy
- 08-11-22
interesting story
Great story and it's more of a don't take no for an answer book rather than a look what I achieved style book.
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1 person found this helpful
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- christopher lamph
- 27-04-21
I expected so much more from this
I was really excited to listen to this, but the Author and reader just dumbs everything down to the point I just completely lost interest. Repeats a lot of stuff and I lost track of the story. When he started to go into detail about ownership of a new company and how you get diluted as an investor/founder he just completely lost me because, it was so basic and not necessary to explain to a business audience. Not interesting or entertaining.
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- ben pomeroy
- 27-01-21
Mediocre
If you like hearing the rise of entrepreneurs this book didnt really do it for me. Interesting story but not in the same league as Shoe Dog and others
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1 person found this helpful
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- Pres
- 06-12-20
Interesting but not fascinating
It's an interesting story to hear. As the author points out it is binge worthy. At the same time I find it hard it relate to. I did not find it particularly fascinating. A good listen for a day of work around the house.
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- Louise
- 17-11-20
Block Buster!!
A great story of now well known company. A story of leapfrog tech and an incumbent sleeping at the wheel. Enjoyed the presentation.
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