Listen free for 30 days

That Will Never Work

Narrated by: Marc Randolph
Length: 11 hrs
4.7 out of 5 stars (350 ratings)

£7.99/month after 30 days. Cancel anytime

Summary

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by cofounder and first CEO Marc Randolph. 

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. 

It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. 

Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the 21st century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work. 

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counterintuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? 

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time. 

©2019 Marc Randolph (P)2019 Octopus Publishing Group

More from the same

What listeners say about That Will Never Work

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    260
  • 4 Stars
    67
  • 3 Stars
    16
  • 2 Stars
    6
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    233
  • 4 Stars
    47
  • 3 Stars
    13
  • 2 Stars
    3
  • 1 Stars
    3
Story
  • 4.5 out of 5 stars
  • 5 Stars
    225
  • 4 Stars
    53
  • 3 Stars
    12
  • 2 Stars
    8
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Story
    5 out of 5 stars

Look behind the scenes

I really enjoyed listening to this book, was captivated since tried out the sample. Marc Randolph has a great narrative voice, didn't put me to sleep and provided great education on building of the startup, the parts, that are not so commonly known. Thank you, Mr Randolph for following your dream and for openly sharing your and your colleagues story with us.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

It is always impossible until it’s done

This quote from Nelson Mandela that I used on the title of this review is was I felt reading ( listening) this book. With so many things that could go wrong and went wrong, it was more about the path description and not the end destination that made you enjoy this audiobook. This is the real proof that ordinary people can make the difference if we’re in the right time at the right place.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great and honest story

massive plus for reading the book himself. very honest assessment of his life and lots of good advice

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent

Great book, humble guy and well told story. Concise in content too. Have to fill the rest of the word quota

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A great startup story with many lessons to learn

Recommend this book to anyone in entrepreneurship, who is interested in business or who just wants a good and enjoyable read about how, a now large company, first started off. Plus great business and even life lessons.

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Enjoyable story well told

Not quite as good as shoe dog, but certainly worth a listen. Shows how fine the margins are for success and total ruin

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

amazing listen

loved it. A great story, very enjoyable and informative all the way through, I will never look at Netflix in the same light.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very realistic and encouraging

Full of vivid real life description of events and advice that is very relevant and encouraging.

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Disappointing

Not comparable to the shoe dog ! It was a very slow read with not even a few individual highlights

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great for Startup Founder

As a startup founder I look for books exactly like this that share more than just general and normally cliche advices. The book provide great insight into the reality of how Netflix was built from the point of view of the founder. It does miss out a lot of the details but other books like Netflixed can plug those holes. As a founder this book is invaluable and I highly reccomend it.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Annie Grigoryan
  • Annie Grigoryan
  • 03-02-20

I even bought the book itself

I was expecting your typical business book written by a Silicon Valley-entrepreneur, but it was the total opposite. Marc Randolph is extremely down to earth and gives business tips you can apply at any stage of your career. And he's a great narrator as well with a funny Boston accent. After listening to the audiobook I went out and bought the actual book to highlights some quotes, tips and tricks. I will keep it at my desk for inspiration and motivation.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for michelle
  • michelle
  • 28-01-20

I loved this.

it kept me sitting in my car long after I reached my destination. thank you.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for manasi
  • manasi
  • 03-11-19

great memoir

Loved knowing about the journey of netflix which has become such integral part of our lives over time. The story is well told and keeps one highly engaged.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 25-08-20

Fantastic engaging read!

Enjoyed this thoroughly from start to finish. inspiring and honest, with key lessons on how successful ideas form after multiple evolutions over time

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gary
  • Gary
  • 10-08-20

Great all round

Not the off the shelf story about Netflix A humble version of events Entertained the whole way through

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 15-07-20

Tech Giants!

Awesome read for anyone who’s interested in the birth of arguably one of the greatest tech start ups of our generation. Mark goes into detail of the highs and lows of the company with a real life view of juggling investors, family and a concept company.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 28-03-20

My favorite memoir

Well written and very well narrated. I thoroughly enjoyed this story with great insight into the Netflix story as well as what it takes to build such a power house. Marc seems like the kind of guy that you want to sit down with and have a beer together!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Karabo Moloko
  • Karabo Moloko
  • 25-03-20

What a timely book

What a appropriate and timely book for every entrepreneur finding their way through the challenges of a start-up. Every page holds gems on how to get it done. Inspiring, moving and fun to read.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dave
  • Dave
  • 30-09-19

Be in love the problem, not the solution.

What an insightful journey through the birth of an idea, it's reiteration and evolution. This book could easily be a handbook for start-ups. Thank you for sharing your memoirs with us Marc. It's easy to tell the struggles. It's easy to tell the success. Thank you though for teaching us the switch. As an Author myself, and a guy who helps leaders hack culture and strategy, my heart warmed every time you talked about staying true to the NETFLIX culture, specially in the tough times. Highly recommended. Cheers, Dave

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Hector
  • Hector
  • 25-09-19

You will love it

I just couldn't let go. It is a great audiobook, I've never finished one so fast. You will love every chapter.