Listen free for 30 days

Listen with offer

Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
That Will Never Work cover art

That Will Never Work

By: Marc Randolph
Narrated by: Marc Randolph
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Start Now. Get Perfect Later. cover art
How I Made My First Million cover art
Grinding It Out cover art
Shoe Dog cover art
A Very Public Offering cover art
Dot.Bomb cover art
How to Win at the Sport of Business cover art
Groupon's Biggest Deal Ever cover art
Hustle Harder, Hustle Smarter cover art
Undisruptable cover art
Nobody Knows Anything cover art
Chronicles of a Fashion Buyer cover art
Exit Interview cover art
Super Pumped cover art
Pour Your Heart into It cover art
7 Unicorn Drive cover art

Summary

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph.

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea.

It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.

But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company.

Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work.

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time.

©2019 Marc Randolph (P)2019 Octopus Publishing Group

More from the same

What listeners say about That Will Never Work

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    601
  • 4 Stars
    168
  • 3 Stars
    44
  • 2 Stars
    13
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    537
  • 4 Stars
    106
  • 3 Stars
    34
  • 2 Stars
    6
  • 1 Stars
    6
Story
  • 4.5 out of 5 stars
  • 5 Stars
    505
  • 4 Stars
    128
  • 3 Stars
    36
  • 2 Stars
    15
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Story
    5 out of 5 stars

Look behind the scenes

I really enjoyed listening to this book, was captivated since tried out the sample. Marc Randolph has a great narrative voice, didn't put me to sleep and provided great education on building of the startup, the parts, that are not so commonly known. Thank you, Mr Randolph for following your dream and for openly sharing your and your colleagues story with us.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

It is always impossible until it’s done

This quote from Nelson Mandela that I used on the title of this review is was I felt reading ( listening) this book.
With so many things that could go wrong and went wrong, it was more about the path description and not the end destination that made you enjoy this audiobook.
This is the real proof that ordinary people can make the difference if we’re in the right time at the right place.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

4 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars
  • CG
  • 16-12-21

Interesting memoir but lacks substance

It was truly interesting to hear Marc Randolphs story on the birth and growth of Netflix but overall the book lacks character, punch and substance. It’s trying to be Shoe Dog but contains none of the poetic style, development or pay-off from that story.

To be honest I get the impression that Marc had some really great ideas and pushed hard to innovate and make them a reality but it was the input of others such as Reed Hastings who really made the company what it is today. To be fair to Marc he does admit that early on in the book. The first half of the book is very interesting, Marc makes no secret of the fact that he came from an affluent background and he more than deserves the success he has achieved. But most of the story felt like it was drunk off of its own success and didn’t really deliver any substance or anything tangible to take away for founders and entrepreneurs.

There were parts that were down right offensive when he touched on having to make redundancies for the company to survive and staff graciously departing for the good of the company. It’s just typical delusion held by executives that people care about the company more than they do about their own lives and success. I hope to god those people were given stock options.

Overall the story is interesting but I get the impression that Marc isn’t a truly remarkable entrepreneur like Phil Knight, Elon Musk, Bezos etc. Just someone who took a leap with the right people around him that paid off

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A great startup story with many lessons to learn

Recommend this book to anyone in entrepreneurship, who is interested in business or who just wants a good and enjoyable read about how, a now large company, first started off. Plus great business and even life lessons.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Enjoyable story well told

Not quite as good as shoe dog, but certainly worth a listen.
Shows how fine the margins are for success and total ruin

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

interesting story

Great story and it's more of a don't take no for an answer book rather than a look what I achieved style book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

I expected so much more from this

I was really excited to listen to this, but the Author and reader just dumbs everything down to the point I just completely lost interest. Repeats a lot of stuff and I lost track of the story. When he started to go into detail about ownership of a new company and how you get diluted as an investor/founder he just completely lost me because, it was so basic and not necessary to explain to a business audience. Not interesting or entertaining.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Mediocre

If you like hearing the rise of entrepreneurs this book didnt really do it for me. Interesting story but not in the same league as Shoe Dog and others

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

Interesting but not fascinating

It's an interesting story to hear. As the author points out it is binge worthy. At the same time I find it hard it relate to. I did not find it particularly fascinating. A good listen for a day of work around the house.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Block Buster!!

A great story of now well known company. A story of leapfrog tech and an incumbent sleeping at the wheel. Enjoyed the presentation.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful