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That Will Never Work

Narrated by: Marc Randolph
Length: 11 hrs
5 out of 5 stars (58 ratings)

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Summary

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by cofounder and first CEO Marc Randolph. 

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. 

It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. 

Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the 21st century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work. 

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counterintuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? 

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time. 

©2019 Marc Randolph (P)2019 Octopus Publishing Group

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excellent insight and great advice for anyone

excellent insight and great advice for anyone. was easy to finish this book and very motivational

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Excellent book for start up founders

The book starts off a bit slow but stick with it as the author gets into the nitty gritty of the start up mindset and Netflix's early days.

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Amazing book

Amazing book worth every minute of it. Easy to listen, the best narration I’ve ever heard in an audiobook and very interesting story.
Well done! Cannot recommend enough!

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Great listen

As someone from the UK when I first came across Netflix It was already a streaming service so hearing this story from the beginning was really interesting. It’s a 5 star review from me 👍

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Best audiobook in my vast library by far!

Well written, perfectly read, loved it. An amazing insight in to setting up a new business. Highly recommend you listen to this book!

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Must read

Example of what can be done if u keep on believing no matter what. I read 46 books a year this is in top 2.

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Engaging, interesting and well read

This book is an engaging story from the start. Once I started I couldn't stop listening and would sneak in any few minutes I could while in the car, walking the dogs or just sitting in the sun (which I never do, I'm always on the go).

I highly recommend this to anyone who wants to know about startup life in Silicon Valley at the turn of the century, how one of the worlds biggest .com successes launched and how long it took them to find something that people actually wanted to buy.

it's narrated brilliantly too.

Well worth a read.

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  • manasi
  • 03-11-19

great memoir

Loved knowing about the journey of netflix which has become such integral part of our lives over time. The story is well told and keeps one highly engaged.

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  • Dave
  • 30-09-19

Be in love the problem, not the solution.

What an insightful journey through the birth of an idea, it's reiteration and evolution. This book could easily be a handbook for start-ups. Thank you for sharing your memoirs with us Marc. It's easy to tell the struggles. It's easy to tell the success. Thank you though for teaching us the switch.

As an Author myself, and a guy who helps leaders hack culture and strategy, my heart warmed every time you talked about staying true to the NETFLIX culture, specially in the tough times.

Highly recommended.

Cheers, Dave

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  • Hector
  • 25-09-19

You will love it

I just couldn't let go. It is a great audiobook, I've never finished one so fast. You will love every chapter.