Start with Why cover art

Start with Why

15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

 Preview

Get 30 days of Premium Plus free

£8.99/month after 30-day free trial. Cancel monthly.
Try for £0.00
More purchase options
Buy Now for £12.99

Buy Now for £12.99

About this listen

Brought to you by Penguin.

ISN'T IT TIME YOU LISTEN TO START WITH WHY?

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

© Simon Sinek 2011 (P) Penguin Audio 2025

 Business Development & Entrepreneurship Business Ethics Career Success Communication & Social Skills Entrepreneurship Military Personal Development Time Management & Productivity Workplace & Organisational Behavior
All stars
Most relevant
I haven’t enjoyed an audio book this much for a long time. For me it’s up there with Good to Great and Sapiens. It is an inspiring book - I’ve learned so much about Why I’m going to start my own business and learned much about How I’m going to do that. Thanks Simon

An outstanding life/business book brought to life with powerful anecdotes

Something went wrong. Please try again in a few minutes.
I love self development. I've been a practitioner for 34 years. What this book has done is answer so many questions, explain the cause of so many mistakes. Transported me back to the most challenging, yet rewarding journeys I embarked upon, because of the growth from self development. Yet, I kept crashing. And never fully understood why, till now.
Thank you Simon Sinek.

Clarity

Something went wrong. Please try again in a few minutes.
The author clear defined the purpose and it’s relationship to action. Such powerful book with practical relatable examples. Good work.

Golden circle

Something went wrong. Please try again in a few minutes.
I recently asked a friend ‘Why’ she started her business, what did she want to achieve, because she was struggling and was getting lost in the chaos. Then to read this book and realise I was actually onto something without even realising it. Such a good read, very insightful into other well known companies and what went good/bad and ‘Why’ was so informative. Onto the next book…

It all makes sense

Something went wrong. Please try again in a few minutes.
Great listen, only drawback It didn’t say how to find your why but I found it’s in the other book.

Great listen

Something went wrong. Please try again in a few minutes.
See more reviews