When you think about growing your staging business, it's easy to assume the next step is better marketing, more social media, or a steady stream of leads. But what if those aren't the exact things holding your business back?

This week, I'm joined by my friend Heather Cook, founder of Social Savvy Stager, to talk about a realization that completely changed the direction of her business. After spending the past year helping stagers with marketing, Heather discovered that the real challenges weren't content calendars or Instagram posts. They ran much deeper. Business owners were struggling with brand positioning, systems, leadership, and building businesses that could actually support sustainable growth.

As we unpack what she learned, we also have two exciting announcements to share. Heather introduces her brand-new mentorship program, The Six Figure Stager, and I share why I've decided to officially pass the torch on something many of you have been waiting for. Sometimes the best way to serve our community isn't by creating something ourselves, but by recognizing when someone else has built exactly what our industry needs.

Whether you're brand new to staging or you've been in business for years, this conversation is a reminder that building a successful staging business takes more than becoming a great stager. If you've also been looking for guidance on building the business behind your staging business, you'll want to hear this conversation from beginning to end.

What You'll Learn

• The four foundational pillars of a sustainable six-figure staging business
• How strong brand positioning helps you compete on value instead of price
• How to identify what makes your staging business different from everyone else
• Why mentorship can accelerate your growth more than another online course
• My exciting announcement about the future of Staging Business – Growth and why I'm so excited to support Heather's new program

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
  

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Some moments stop you cold. This episode is about one of those moments and it came in the form of four words written in my youngest son's handwriting, slipped under my closed office door on a Sunday night.

This is one of the most personal episodes I've ever recorded, and I hope it lands for you the way that night landed for me. Because what started as a wake-up call became the question that changed everything about how I run my business.

What You'll Learn

• Why the closed-door boundary I set with my kids showed me how broken my business really was
• How going from asking how do I get more done? to how do I make this easier? changed everything
• How I audited my business without a formal spreadsheet, but by focusing on 3 things
• The first operational change I made that began reducing my workload

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerateJoin the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
  

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Have you ever opened your computer in the morning and immediately found yourself clicking between six different tabs just to figure out what's happening in your business?

As we've been onboarding founding members into Harlowe, I've been asking our staging business owners a simple question: How many tools do you log into every day to run your business? The answer is almost always the same…at least three, usually more.

The reality is that most of us didn't build these systems intentionally. We solved one problem at a time. We added a booking tool, then an email platform, then project management software, then invoicing, then file storage, then proposals. Before we knew it, our clients were living in six different places.

In this episode, I'm giving a name to that problem: the Six-Stack Symptom. I'll talk about why it happens, what it's really costing your business, and why adding more tools is rarely the answer.

What You'll Learn

• What the Six-Stack Symptom is and why so many staging businesses experience it
• How disconnected tools quietly create more work as your business grows
• The difference between automation and true integration
• What a unified operating system for a staging business can look like

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.