Sports Heaven
The Birth of ESPN
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Sports Heaven
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About this listen
Rasmussen kept a diary in 1978-79, which is the basis for his account of the business and technical challenges of starting a groundbreaking media company. Bill takes listeners into the moment of discovery, showing how his ambitious idea – a 24/7 sports network -- took wild courage, relentless problem-solving, and overcoming setbacks that would’ve stopped most people in their tracks.
Not just for people in the sports or business worlds, Sports Heaven is for anyone who believes in the power of ideas to change the world. The story of ESPN is one of human determination, imagination, and a refusal to give up on something you truly believe in. In today’s fast-paced, ever-evolving world, that’s a story everyone can relate to.
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