Not everything that glitters is gold—which is why Ben Aitken went to Wolverhampton for the weekend.

Over the next year, the bestselling author of A Chip Shop in Poznan and The Gran Tour visited twelve of the least popular spots in the UK and Ireland for a city break, as ranked by national tourism boards. The motivation wasn't to take the biscuit or stick the boot in, but to seek out the good stuff, to uncover the gems, to have a nice time. By doing so, he hoped to demonstrate that anywhere—like anyone—can be interesting and nourishing and enjoyable if approached in the right fashion.

Ben went skiing in Sunderland, to the football in Wrexham, and fell in love with Dunfermline. He kissed an alpaca in Bradford, suffered jellied eels in Chelmsford, and had more craic in Limerick than was wise. The upshot is a celebration of the underdog; a hymn to the wrong direction; and evidence that there's no such thing as a shitty break. What's more, by spreading its affection beyond the usual suspects (which are often overdone and overpriced), Shitty Breaks promotes a less expensive and more sustainable brand of travel.

By going against the grain, the book champions the unsung in an algorithmic, over-signposted world dominated by celebs and hotspots. Cheeky weekend in Milton Keynes anyone?