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Summary

If you don’t sell, you don’t have a business. 

In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, and explains how to create an effective strategy and close with confidence.

©2018 Alison Edgar (P)2018 Panoma Press

What listeners say about Secrets of Successful Sales

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Insightful

New to sales and lacking confidence in my capability : learnt about Imposter Syndrome & it totally makes sense. I’ll remember to ignore that little doubt. Thanks Alison.

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Personable and well structured

Alison delivers as expected - an excellent overview of sales best-practise! Whether you're new to sales, looking to brush up a bit, or always looking for development, this is a great one for your library. Alison's personality shines through as she delivers her message clearly and with enthusiasm - and often has fun with it. Very yellow! If you've been in sales for a while and keep up with the reading/podcasts etc, elements of the book will be familiar, but it's always good to be reminded and keep up to spec. I also took several new great ideas away which I'll be working into my approach. I disagree with cold calling being dead though! Heaps of value in this book without a doubt.

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If you drive & you sell you need this!!!

I have a hard copy of this too, but the audio version is great to listen to while driving to my meetings. It can be listened to again and again reinstalling the best practices and processes. It’s lovely listening to Alison read it and her wonderful personality really comes through and you can see how she has done so well in her life and career. A wonderful buy

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A must read book on sales for all sales people and small business

A must read book on sales for all sales people and small business. I’ve been in Sales for 30 years and read many books on selling and would highly recommend this book. You’ll come away feeling confident competent and inspired to give it a go. The relationship explained between sales and service is on the money. Alison is a very motivational lady. I couldn’t put the book down completing it the same day I started! Can’t wait for her next book!

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Fantastic & Vibrant Sales Advice For Business

What a fantastic audio book to listen too on your daily travels in the car & on route to networking, Alisons passion and desire for success just oooddles out as she reads to you, offering amazing examples and new skills to win business, and deal with situations. My biggest learning factor from this is, dont panic, follow your processes and keep confident at all times, keep positive and a creative mind, as we wont fail, such a brilliant book, and would recommend to anyone in business. World class presenter, business coach and driven individual.

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Are you doing the basics well constantly?

The books an easy read and listen. lots of things you can implement easily .

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A comprehensive guide to selling

An excellent read. I've been in sales for 6 years, hitting all my targets, and learnt quite a few things from this book. Thank you, Alison!

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Friendship and Business Relationship Booster

Loved every bit of it! I have to admit, however, that there are a lot of steps. Very organised and very straight-forward.

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Brilliant book.

To be honest, I wasn't too sure about this book when I bought it, but I'm so glad I did. It is well written without all the jargon you get in a lot of books. Alison obviously knows her stuff and can put it across in an easy to understand way. I would highly recommend this to anyone who is interested in sales.

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Amazing!

This was the first Audio book I have ever listened to, it has provided me with great ideas to improve my sales infact I have already started implementing them on LinkedIn and already I am seeing a huge difference. Thank you Alison 🤩🤩

1 person found this helpful