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Restaurant & Bar Marketing II

Hacking Human Nature
Narrated by: Erik Shellenberger
Length: 1 hr and 51 mins
5.0 out of 5 stars (3 ratings)

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Summary

Start thinking like a consumer and succeed like a pro! 

Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper, so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do, but it turns out everyone is shockingly uneducated.

This is the reality of today’s restaurant and bar “marketing expert”. In today’s visual online world, presentation and aesthetics are more important than ever. If your business’s online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?

Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours. 

Stop the copy/paste madness and create your own plan on your own terms!

©2019, 2020 Erik Shellenberger (P)2019, 2020 Erik Shellenberger

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great insights - straight talking

read both of his books and really enjoyed them. this guy is too the point

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  • Richard B. Hadfield
  • 17-08-20

Straight Up

Straight forward, no nonsense. This book gets to the point. Well worth the 5 bucks.

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  • Toro
  • 27-07-20

Good and short

I will recommend this book to everyone that manage a restaurant or bar, the question is what make you different? What is what people likes? Why will people go to tour restaurant or bar? In other words make yourself unique, be one of the kind that people will want to come back over and over 👍🏽👍🏽

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  • Daniel B.
  • 14-06-20

Great bar marketing book, no BS

Erik's first book was awesome and this one is no exception. Bar Marketing, no BS!

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  • Mathew S.
  • 10-02-20

Erik once again brings valuable information

Erik brings updated information and insights into a constantly-evolving world. He bases himself in facts and experience instead of spouting nonsense. Worth it.

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  • benjamin goldman
  • 06-02-20

Good Book

I listened to both of Erik's books. Lots of good information in the first one which he elaborates on in this one. I found his narration to be very enjoyable.