Raising Real Money covers everything from:

• How to structure your real estate equity fundraises the correct way for each transaction type and real estate asset type, so you don't have to overpay attorneys to research for you
• Fund incentive structures such as catch-up fees, promotes, waterfalls, and management fees, so you can explain to your investors how beans are divided and how and when they get paid
• How to start up your emerging real estate fund: Expenses and how and when the fund manager recaptures those expenses
• How to operate your fund: P&L, manage conflicts of interest, distribute proceeds to limited partners, and use unbiased third parties to keep you from making avoidable mistakes
• What are internal controls, governance, reporting, and investment committees? So know the answers in advance to the questions and look like you've been here before
• Your fund's lifetime: How to deal with investor redemptions, perform orderly liquidations, and how to wind it down, so you know the exit plan before getting married to your investors.
• The tips, tricks, and traps of fundraising, complete with a 90-day plan for action, so you can get started today without any hesitation taking advantage of the coming commercial real estate crisis