REPOST: Rory Sutherland - On Brand, Advertising & More

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REPOST: Rory Sutherland - On Brand, Advertising & More

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About this listen

Rory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more.

In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is used to mean anything people want. It's even been used to defend advertising, that doesn't work, the episodes touched on many interesting points including:

The misunderstanding of the value of brands
The reasons why brands might change their name and logo
Situational examples when brand names can't be protected
Chesterton's Fence and how it relates to Tropicana's redesign
The value in simple fame that defies logic explained by behavioural science
The importance of understanding what the law means by IP in terms of branding
How plagiarism is policed through professional shaming in the advertising industry

View the podcast transcript here

LinkedIn: Rory Sutherland
Twitter: @rorysutherland
Book: Transport for Humans
www.ogilvy.com

Valuable Resources:

Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com

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