Propaganda by Edward Bernays

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

Bernays, drawing from the psychoanalytic insights of his uncle Sigmund Freud, unveils the powerful tools and strategies employed by governments, corporations, and influential individuals to shape societal beliefs and behaviors. "Propaganda" delves into the psychology of the masses, exploring how public opinion can be swayed through the strategic use of media, symbols, and narratives.

This book is not just historical insight into 20th-century communication tactics; it is an unveiling for the listener. Bernays’ theories find new relevance, offering a crucial lens through which to view the complexities of information manipulation, echo chambers, and the shaping of public discourse in the modern world.

Ideal for students and professionals in public relations, media studies, political science, and sociology, "Propaganda" challenges listeners to critically examine the ethical boundaries of persuasive communication. It is an essential listen for anyone seeking to understand the dynamics of media influence, mind control, and the power of influencing the world we live in.