The team dives into Netflix's Christmas movie dominance, shares heartwarming holiday TV traditions from around the world (including Ireland's legendary Late Late Toy Show), and makes bold predictions for 2026's animation landscape. Spoiler: sequels reign supreme, and Australia's social media ban for kids could reshape the creator economy.

Emily kicks things off celebrating Netflix's "pure and lovely" commitment to churning out Christmas content. This year brought Champagne Problems, My Secret Santa, and Jingle Bell High Speed, with classics like Klaus (Jo's favorite from 2018) getting their annual boost.

Key insight: Christmas is genius brand strategy—it's an open-source brand everyone can leverage. Andy points out it's smart business too, giving A-list talent a chance to do "something warmer and family-friendly" while earning sweet residuals that come back every year.

Cultural gem alert: Emily introduces the Late Late Toy Show, an Irish institution that's been running longer than US late-night shows. Picture kids staying up past midnight to watch toy reviews, celebrity surprises (Roy Keane hassling kids this year!), and wholesome chaos. It's basically a three-hour commercial that somehow works because it's cultural heritage.

The hosts get into crystal ball mode for next year's releases:

Andy's calls:

• Toy Story 5 - Will dominate (though Emily wonders if Lightyear's underwhelming performance signals franchise fatigue)
• Hoppers (Pixar's robot-consciousness-transfer story) - Will underperform and struggle to cut through
• Live-action Moana - Big winner, demonstrating the power of established IP

The Illumination juggernaut: Super Mario Galaxy movie + Minions 3 dropping in 2026 could net them $2-3 billion at the box office. Emily notes we're firmly in a "sequel world."

The dark horse: Disney's Hex (November 2026) about a teenage boy discovering magical powers. Emily thinks there's appetite for well-executed magic content after Spellbound missed the mark.

Emily gets passionate about YouTube kids creators needing to "hold their nerve" on streaming deals. The economics have gotten tougher since YouTube's COPPA restrictions five years ago made it harder for mid-tier creators to sustain careers.

The Australia wildcard: The social media ban for under-16s could be a game-changer. While challenging for creators, Emily sees it as "tough medicine" that might force better economic models and push creators toward premium streaming deals. YouTube Kids could become more crucial, and platforms like Discord might benefit unexpectedly.

Miss Rachel mention: As an example of intentional content strategy—no shorts, calm and steady vibes, less dopamine-focused approach that resonates with parents.

The hosts wrap with a joke about whether the wheels will come off the Kids Media Club podcast itself in 2026 (they won't), and acknowledge it's been "a busy year" with their heads "slightly blown off" by industry moves like Netflix buying Warner Brothers studios.

"Christmas is a brand that nobody owns and everybody can leverage." - Emily on Netflix's strategy

"I want 5,000, not a fiver. It's renting the audience I've built." - Jo on creator economics

"Sometimes...

The Kids Media Club crew tackles the biggest media story in years: Netflix's acquisition of Warner Brothers. Andy and Jo dive deep into what this seismic deal means for streaming, cinema, theme parks, and most importantly—the future of kids' content production. From Harry Potter to DC Comics, and from theatrical releases to original programming, they unpack the winners, losers, and uncertain future facing producers everywhere.

🎯 Why Netflix Wanted Warner Bros

• Unlocks merchandise and theme parks—two areas Netflix never had access to
• Adds massive legacy IP including Harry Potter, DC Universe, and Cartoon Network
• Completes Netflix's transformation from tech company to full-spectrum entertainment studio

🎬 Cinema Under Threat

• Warner Bros films are tentpoles of the theatrical box office
• Netflix's anti-cinema stance could devastate theater chains
• Two-week window releases might become the new normal, worrying directors like James Cameron

📺 The Producer's Dilemma

• One fewer independent buyer in an already consolidated market
• Netflix may focus budget on legacy IP management rather than original programming
• Could producers be waiting years for attention to shift back to new shows?

🏢 Industry Consolidation Accelerates

• Paramount's hostile counter-bid adds drama to an already complex situation
• UK broadcasters (BBC, Channel 4, ITV, Sky) may follow with their own mergers
• The era of distinctive brand voices (Cartoon Network vs Nickelodeon vs Disney) may be ending

🎪 The Walmart Effect

• Netflix becomes the "entertainment supermarket"—so big it can't have a distinctive voice
• Homogenization risk: will everything start to feel the same?
• The monopoly question intensifies as the third-biggest streamer disappears

⚡ Wild Cards

• What happens to CNN under Netflix ownership?
• Could this deal actually be blocked on monopoly grounds?

Bottom Line: This isn't just a business deal—it's a fundamental reshaping of how entertainment gets made, distributed, and consumed. For kids' content creators, the golden age of multiple competing buyers may be coming to an end.

Episode Summary: Andy, Jo, and Emily are joined by marketeer and 'recovering French man' Louis Grenier to give an outside perspective on kids media. Louis delivers his inimitable no-holds-barred take on the industry—expect sweary spikiness and truth bombs about what's really going on in children's content.

Key Discussion Points:

• Ethical marketing practices in children's content
• How media consumption affects kids
• Using creativity to differentiate in a competitive market
• Creating meaningful, responsible content for young audiences

Guest Expert: Louis Grenier shares marketing insights and fresh perspectives on kids' media

Hosts: Emily Horgan, Jo Redfern, and Andy Williams (Kids Media Club podcast)

https://www.kidsmediaclubpodcast.com/

https://creativelycurious.substack.com/

https://thekidsstreamersphere.substack.com/

https://joredfern1.substack.com/

Louis Grenier’s website

https://www.stfo.io/about