SEO in 2023 cover art

SEO in 2023

SEO in 2023

By: Majestic.com
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 We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economics Marketing Marketing & Sales
Episodes
  • How to SEO for LLMs - with Roman Leliukh

    How to SEO for LLMs - with Roman Leliukh
    Dec 31 2025

    Roman Leliukh discusses how to SEO for LLMs.

    Key talking points include:

    Which LLMs should you optimize for?

    Chat GPT / AI Overviews / Gemini

    Why are certain LLMs best?

    How do you optimize for them?

    How do you measure success?
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    20 mins
  • Build brand associations – with Christian Rigg

    Build brand associations – with Christian Rigg
    Dec 30 2025

    Christian Rigg follows on from Otuto Umeji’s tip to share that, if you can form a brand association in someone’s mind, it makes many aspects of SEO a lot easier.

    Christian says: “2026 is all about brand associations: in people's minds, in search engines, and in LLMs.

    Optimizing for brand associations means building deep and meaningful connections between your brand and the topics, products, features, outcomes – all of the things that matter to people and machines.”
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    14 mins
  • Rank in the mind, not on the SERP – with Otuto Umeji

    Rank in the mind, not on the SERP – with Otuto Umeji
    Dec 29 2025

    Otuto Umeji shares that one of the key elements to building a successful brand in 2026, from an SEO perspective, is to be the go-to, remembered brand for a particular keyword phrase.

    Otuto says: “Use brand positioning to move from SERP rankings to mind rankings.”

    What are mind rankings?


    “Recently, we have seen that SEO is shifting, and AI search is now summarising results. Because of this, it's no longer enough to just chase rankings. The brands that will win are brands that strongly position themselves in people’s minds, to the point where they search for them by name, regardless of where they are on the SERP rankings.


    For example, if I say ‘best soda’, the brand that automatically comes to mind is Coca-Cola. If I say ‘energy drink’, the brand that comes to mind is Red Bull. If I say ‘SEO audits’ and ‘keyword research’, Ahrefs and Semrush are what come to mind. If we talk about ‘link building analysis’, Majestic comes to mind. That is what brand positioning is: when your brand is the best at delivering a particular value that your customers truly care about.


    When they care about this, they will remember you, and they will automatically search for you by name. In 2026, what will win is when you are not just found; you are remembered.


    This might not sound like SEO, but it’s something that we can introduce to SEO to make your SEO processes better. You are focussing on optimizing your brand so that people search for you automatically.”
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    16 mins
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