Platform
The Art and Science of Personal Branding
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.
Platform
Narrated by:
Cynthia Johnson
Buy Now for £12.99
-
Narrated by:
-
Cynthia Johnson
-
By:
-
Cynthia Johnson
About this listen
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Listeners also enjoyed...
Critic reviews
“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.”
—Seth Godin, author of This Is Marketing
“Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
—Plastic Jesus, street artist
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.”
—Dr. Mark Goulston, author of Just Listen
“Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
—Setema Gali, Super Bowl champion and author of Winning After the Game
—Seth Godin, author of This Is Marketing
“Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
—Plastic Jesus, street artist
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.”
—Dr. Mark Goulston, author of Just Listen
“Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
—Setema Gali, Super Bowl champion and author of Winning After the Game
Could have been shorter
Something went wrong. Please try again in a few minutes.