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Platform

The Art and Science of Personal Branding

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About this listen

 The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected. Career Success Marketing Marketing & Sales Career Employment Digital Marketing

Critic reviews

“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.”
—Seth Godin, author of This Is Marketing

“Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
—Plastic Jesus, street artist

“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.”
—Dr. Mark Goulston, author of Just Listen

“Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
—Setema Gali, Super Bowl champion and author of Winning After the Game
All stars
Most relevant
I could only make it half way through. While there are some helpful insights, there is so much fluff and long-winded story that doesn't pay off. I understand using personal experience to illustrate a point but they are not interesting nor very relatable. I found myself being irritated with the author (which I don't want to be), this is quite concerning since the whole point of the book is about developing a personal brand!

Could have been shorter

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