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Overcoming Objections, Plus Technology Cross-Cultural Selling

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Overcoming Objections, Plus Technology Cross-Cultural Selling

By: Zig Ziglar
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In this program on overcoming sales objections, developed by Zig Ziglar and Bryan Flanagan, you will learn how to increase your credibility while overcoming objections and selling more product.

Selling is a process and so is managing objections. You will learn a four-part formula for managing objections in an effective and credible manner. Learn from the pros, using examples and exercises.

The objectives of this audio include:
  • To understand the nature of objections
  • To incorporate an objection handling process into your sales methodology
  • To learn the art of listening for the real objection and testing the objections before trying to close
  • To understand the difference between empathy and sympathy in the closing process
  • To acknowledge that objections are a sales professional’s best friend

©2010 Zig Ziglar (P)2010 Zig Ziglar
Marketing & Sales Sales & Selling
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