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Nudge cover art

Nudge

By: Richard H. Thaler,Cass R. Sunstein
Narrated by: Sean Pratt
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Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder.

Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.

Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.

©2009 Richard H. Thaler and Cass R. Sunstein (P)2009 Gildan Media Corp

What listeners say about Nudge

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  • Overall
    2 out of 5 stars

Nudge

Not my favourite book, in fact It has been a while since I have struggled to read an audible book like this one. Behavioural economics books are generally fascinating, but this one applies very few principles to endless obvious examples; the cover is the high point. Read Dan Ariely instead.

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27 people found this helpful

  • Overall
    4 out of 5 stars

A hot title for libertarians who want to do good

How many economists can you invite to a dinner party without spoiling it for everyone else? Why do I pull on doors that say push? Why is their no logic to my saving and borrowing? Why do I put up with default settings on my computer that annoy me?

All of these question and many more have been answered by this book along with why government campaigns on obesity are making matters worse. How to solve the pension crisis and how to get people to drink less without turning into a fascist.

"Libertarian paternalism" they call it or how to design and frame choices so that they have positive outcomes that individuals and society would want when they are thinking logically.

It?s a very important book and highly influential on some decision makers in the UK and the States, I knew that when I bought it; what I didn?t expect was that it would be so funny. I have laughed out loud half a dozen times and not just at the rich vein of references to Homer Simpson who is repeatedly referenced.

I did nod off during the long chapter on the American pension system though there are useful parallels but generally it is highly entertaining and very thought provoking.

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25 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Some good points, but overall truly awful

I tried and tried to listen to all of this but had to give up just over half way through. It has some good points but overall it's awful to listen to and badly structured.

Here what I didn't like:

- It talks a lot about out of date stuff like 'how to handle the subprime crisis' that happened 10 years ago
- Early chapters refer to tables or images that you can't see. There is a PDF to download but I don't intend to refer to that when I'm out walking or in the car
- half way through a chapter it would audibly tell you it's the next chapter - no effort to align the audible recording with the chapters
- From a UK perspective, there is too much talk about US politics and policy that didn't add value for me personally
- The overall context (possibly a mix of the tone of voice and language used) was too much to listen to. I have read and listened to a lot of business and non-fiction books so am used to technical jargon but this audible was too much.

Unfortunately, I wouldn't recommend this book.

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12 people found this helpful

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    2 out of 5 stars

Some interesting points but far too much duplication

Quite a good read but is far longer than needs to be as repeats / reiterates the same points over rather than further exploring and developing the ideas. By the time it got to the section of US medical records I had started to lose the will to live and nearly gave up !

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8 people found this helpful

  • Overall
    4 out of 5 stars
  • R
  • 24-12-12

Choice architecture

This is the "applications" book that (for me) follows on from the theory presented in nobel prize winner Daniel Kahnemann's "Thinking, fast and slow" - so if you haven't read that, my hunch is that you won't get this - it may seem too superficial, even though each topic is taken in some detail. I think it is excellent and gives good advice for anyone who is a "choice architect" - including governments - on how to help people make better choices. Along the way the authors also give some financial planning advice!

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7 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
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    1 out of 5 stars

Interesting... and then, rubbish.

Nudge starts out with some really interesting observations and insights into human behaviour concerning choice and what drives us to feel like we control our own decision making process. Evidence shows how these choices can be manipulated by subtle (and not so subtle) 'nudges' that influence our subconscious into changing those choices to those favoured by 'decision architects'.

Sadly the book has two authors and it seems like they each had enough content for only half a book. By collaborating they could fill enough pages to publish a full book. This is only my opinion, but the shift from a science lead discourse on behavioural psychology to a boring rant on the American society is abrupt.

Where the first half is based on thought provoking quirks of behaviour backed by empirical evidence and logic, the second half offers hours of tedious rants backed by dubious opinion with only slight nods towards the books central theme of nudging human decisions.

It's a real shame as there is half a good book here, but ultimately I cannot spend half a credit so I nudged myself to choose a refund.

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3 people found this helpful

  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Interesting but out of date.

This was forward thinking ten years ago! Doesn’t take into account human adaptability ie a lot of these nudges have a shelf life as people either get bored with the novelty of them (flies no longer in toilets at Schiphol), learn ie which speed bump is real or become aware of the nudge, feel manipulated and ignore, resist or reject it.

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3 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
  • C
  • 02-07-16

didn't make it to chapter 3

basic information presented in a convoluted fashion. there may be insightful answers to the myriad of examples later on in the book. I never made it that far to find out.

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3 people found this helpful

  • Overall
    3 out of 5 stars

You have to be quite interested in US pension rule

I felt I had heard most of the key ideas by reading a selection of reviews. How most people are 'humans' who have trouble disciplining themselves to save (for pensions etc) and are unrealistic in their assessments e.g. not believing on their wedding days that they risk divorce, and generally let their lives be run by inertia and taking the easiest path. The opposites are 'econs', who behave rationally all the time. A lot of all this is jolly amusing, but beyond these key ideas Thaler and Sunstein plough through enormous detail on pensions and (US) healthcare plans which is probably just what turns the typical human off.

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3 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

wishful thinking

the book is about thinking positive and has no science behind it. its very wishy washy and i am suprised soo many people have goven this book positive reviews. it claims things like, ' newborn baby might be disabled because it was giving out a negative vibration'

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2 people found this helpful