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Summary

Penguin presents No Logo by Naomi Klein, read by Nicola Barber.

No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anticorporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe, a new generation has begun to battle consumerism with its own best weapons.    

In this provocative study, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labour, how teenage McDonald's workers are risking their jobs to join the Teamsters and how culture jammers utilise spray paint, computer hacking acumen and antipropagandist wordplay to undercut the slogans and meanings of billboard ads.

©2018 Naomi Klein (P)2018 Penguin Random House UK

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Great book. Well written. Well read.

This book works very well as an audiobook. It's well read and easy to follow. if you've been thinking about reading this book and don't know whether to read it with your ears or your eyes, then I highly recommend this version. Just get ready to enjoy the irony of getting your anti-corporation book from Amazon/Audible...