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No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Narrated by: Stephen R. Thorne
Length: 6 hrs and 37 mins
Categories: Business, Career Skills
4 out of 5 stars (7 ratings)

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Summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.  

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.  

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

©2014 Entrepreneur Media, Inc. (P)2018 Gildan Media

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  • Anonymous User
  • 28-08-19

Lacks Detail on how to execute

This book is abroad brush overview with examples. Very little detail on how to actually write direct response marketing. Its more of an extended sales letter for GKIC to impress on you that direct response works so BUY MORE stuff. I already knew that it works so teach me how to do it. The website links referred to for free tools and examples are all gone and are replaced with upsell pages.

1 of 1 people found this review helpful

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  • Robert Gonzales
  • 20-12-18

Book was easy to listen to

Being a sales guy and listening to this book peeled a few layers of the "MARKETING ONION" back for me.

1 of 1 people found this review helpful

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  • Video Guy
  • 08-11-18

Don't waste your time on this book

I purchased this book under the impression that it was written by Dan. Kennedy, but it was not the case.

6 of 11 people found this review helpful

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  • Amazon Customer
  • 28-07-19

Great listen

You get exactly what you are told you will get, nothing more, nothing less. Straight to the point, one sided arguments, no fluff.