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Loonshots

How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Loonshots

By: Safi Bahcall
Narrated by: William Dufris, Safi Bahcall - prologue and introduction
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About this listen

This program includes a prologue and introduction read by the author.

Washington Post's "10 Leadership Books to Watch for in 2019", Adam Grant's "19 New Leadership Books to Read in 2019", Inc.com's "10 Business Books You Need to Read in 2019", Business Insider's "14 Books Everyone Will Be Reading in 2019"

“This book has everything: new ideas, bold insights, entertaining history, and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” (Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow)

What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?

In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall reveals how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If 20th-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the 21st will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Safi Bahcall (P)2019 Macmillan Audio
Career Success Decision-Making & Problem Solving Organisational Behavior Science Social Sciences Workplace & Organisational Behavior Workplace Culture Career

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Critic reviews

Amazon.com Best Books of the Year

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If not privy to the history of technologies used in the book, it is definitely a great initial source. The stories were told quite well. There were some interesting conclusions but can be repetitive and summarised below 1000 words. Would recommend listening at the gym, shopping, in the car, etc as it doesn’t require very deep focus.

Good story telling

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Insight on false fails, and the warts on baby ideas should encourage entrepreneurs trudging through the innovation journey.

Well written, practical insights

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I really enjoyed this book. The author opens the book and I always prefer to hear the voice of the author. To be honest, I found the voice of the narrator a little annoying at first, but I got used to him and the strong story line caught my attention. it certainly made mowing the lawn and walking the dogs much more enjoyable during lockdown!!!

An excellent book full of provocative insights

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loved it. wonderful story/stories. great initiatives and persistent inventiveness. nurturing loonshots. will listen twice more.

excellent book

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I'm thinking I might put it on our student reading lists for physics study, new, clear ideas with good punchy stories

spool good, must hear

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