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Lets Get Real or Lets Not Play

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About this listen

 Selling is the second oldest profession, often confused with the first.

The notion of selling carries a lot of baggage. As it has developed, sales has often become a fear-based relationship. Customers are afraid that they will be "sold" a bill of goods, or that a salesperson will talk them into something that doesn't help them succeed.

On the other hand, salespeople fear they won't make the sale. If they "lose" enough sales, they won't make quota, and they won't personally succeed. In their quest to "close the deal," even some of the world's largest, quota-crazed organizations have, at times, developed a reputation for salespeople who are illusive, ignorant, and arrogant.

Buyers don't trust sellers. Because they aren't trusted, sellers have to guess, and often guess wrong. Buyers prove themselves right and create higher hurdles. And so it goes, with neither client nor consultant achieving success.

Helping Clients Succeed is fundamental to the success of any business. This program teaches you to become totally client-focused, break down the barriers of dysfunctional business development, and find rewarding, productive business relationships. With honesty, clarity, and authenticity, Mahan Khalsa cuts through the nonsense and focuses on getting results and helping clients succeed. Management Management & Leadership Marketing & Sales Personal Development Personal Success Sales & Selling
All stars
Most relevant
If you're not in business development, if you don't have conversations with prospects and clients, if you don't have a pounds and pence target to meet and if you're not interested in having more authentic relationships with customers then this book is dull!! If any of the above does apply then this book is brilliant - meaningful, insightful and easy to apply - within a week of buying I secured a sale with a client who was previously disilluisoned with our organisation - real results!

Relevant, real and worth the investment

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This is one of the worst books I've listened to from audible during the last year. Very dull

dull

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