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Inbound Marketing

Get Found Using Google, Social Media, and Blogs

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Inbound Marketing

By: Brian Halligan, Dharmesh Shah
Narrated by: Erik Synnestvedt
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About this listen

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah (P)2009 Gildan Media Corp Marketing Marketing & Sales Business

Critic reviews

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)
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This audiobook was awesome, it has opened up so many new ideas and allowed me a deeper insight in to the world of inbound marketing. I recommend this to any general marketeer or anyone generally interested in social media, business or marketing of any sort. Once you start using the links the guys give you too, you will find on their Hubspot site the same sort of remarkable content that they talk about throughout the audiobook, awesome.

More than just a good book!

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This is the first book I downloaded related to website building and Social Media use. It is an excellent introduction and contains many useful tips. As a start, it gets you into the right mindset and makes it very clear what thinking is required to use the internet as an effective marketing tool. It is clearly written, the authors have loads of hands on experience and it is well read.



However, the authors are from the US and the perspective is very US. Which is fine if you are from the US or are looking at a global audience. If you are looking at a UK market it is still useful and informative, but 'Pimp My Sight', written by a UK resident, contains more helpful information, links and suggestions for UK would-be website and social media novices.



That said, if you are just considering entering the world of websites and social media for marketing purposes, its a really good start.

Useful but very US perspective

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It's a bit 'American' but it is very grounded and packed with really useful and practical advice.

Within a week of putting the advice into practice I started to see organic visitors not only coming to my site but signing up for stuff. I have been keeping a track on my sites ranking on google and yahoo and they have been steadily rising week on week.

Well worth listening to with a notebook handy. It works.

Recommend if you have a website and don't want to spend a fortune on advertising.

Really handy guide

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As a confirmed sceptic, I found the book clear and full of great advice. I saw immediate results from using it.

A Marketing Book that talks sense.

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I loved this book. It is almost like an encyclopedia of digital marketing, full of useful information, ideas and references to other sources. Even though some of the references are no longer valid, as the field develops very quickly, I highly recommend the book.

I loved this book

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