Idea to Execution

How to Optimize, Automate, and Outsource Everything in Your Business

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Idea to Execution

By: Ari Meisel

Narrated by: Drew Birdseye

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About this listen

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

Management

Management & Leadership

Business

Business Management

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Great book, short and to the point, this isn't a how to book so to speak but it offers years of experience and therefore provides lots of valuable advice for all those new to and already comfortable with an entrepreneurial journey.