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Summary

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing

What listeners say about Idea to Execution

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Frank and detailed

I was pleasantly surprised at how the authors have been quite open about all the pitfalls they experienced. This book is a treasure for any budding technology entrepreneur.

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Too much personal story

Full disclosure, I only got halfway through but…
Too much personal story and not enough actionable points. It felt a little more like it was advertising their business and what they do and how they do it. Yes one could take from it, but it’d be better if the author spent time on theoretical principles, or more concrete ways people can implement them.

Not an awful book in the least, but could be better for sure.

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Easy listen very insightful

This is not necessarily a how to book, but rather a case study and story of best practice of a start up company. Very insightful.

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Game Changer

I don't know many people that write a box by simply voice recording into DropVox each week about what's happened in their business with a view to provide value to a future audience. That drops to a copy writer and then publisher. Finished once they are! Can't recommend this short, punchy to the point review of how to create immense leverage in your biz and personal life. I can't wait to work with these lads.

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  • M. Dillon
  • 22-04-21

Deleted after 30 minutes

This feels more like an ad for the author’s business than a helpful book for me.

2 people found this helpful

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  • LJ Garvey
  • 09-02-17

more like how to automate "our" business

I thought this book was going to be about helping me automate and outsourced my life but really it was about a story of how they built an Outsourcing company and the tools they use. It was a good story for sure but in the end it didn't really help me out at all

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  • Anonymous User
  • 05-09-21

Concise but complete

It was very helpful To see the real process for the creation of the company

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  • alexander williams
  • 17-07-20

good read, listened to it twice

use the tools and ideas in this book, and your business will run itself, great process O.A.O

1 person found this helpful

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  • Robert ONeill
  • 29-11-19

Time well spent

Solid information, insights, recommendations and real world experiences. It is commendable and refreshing that the authors also point out in detail mistakes they made along the way which enhances their credibility.

1 person found this helpful

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  • Albert
  • 18-01-17

Good info but...

Took to long to get to the meat. The front end of the book came off like a verbal infomercial that would never end. Once I forwarded past all of the sales pitch for the company I found the rest of the book for the most part pretty informative...

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  • Chyna
  • 11-09-21

This book wasn’t for me

Tons of advertising for software that they use in their business. I listened to the entire book just to get it off of my feed.

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  • Blue777
  • 17-02-21

People pay for perceived value


I don't know if I would pay for this book, however it is very informative to know th type of buisnesses growing in the new technology age. The book does not tell you how they did buisness automation, but they do give you the websites that they supposedly used to do automation. Their primary buisness is providing virtual buisness assistants. 

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  • EM Burlingame
  • 30-11-18

Excellent

This book is now on the required reading list for all our startup founder and leadership teams.

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  • T Merrill
  • 27-04-18

Concrete implementable strategies and tools

After reading Ray Dalio’s Life Principles book (which was mind blowing in its concepts for me), this book actually provided tools to help implement some of those concepts. As an entrepreneur, time is the one resource I never have enough of. Ari and Nick provided so much content that I could immediately apply in the current challenges of my business. Of course they also illuminated how useful VA services can be to me and how much I’m doing that I could delegate, which of course means it was a great way to generate more business for themselves. However they lay it all out, no secrets so you could implement yourself or you could be strategic on how you use them or another VA service. Overall I really enjoyed the book. It got my creativity going, energized me and I came away with two solid immediate implementations. The book will be useful to entrepreneurs who are scaling surely, but also small businesses needing to delegate but not ready to hire full time staff. Likewise it will be useful to anyone needing help with team coordination and project tracking, hiring and interviewing, or just more efficient time management. Because they take you through their own progression of tool usage and refinement of their processes, I came away with a much greater understanding of the key tools I need to investigate immediately. The book was an awesome use of my time and I will be returning to it as a reference as I implement. Thank you Ari and Nick!