Idea to Execution cover art

Idea to Execution

How to Optimize, Automate, and Outsource Everything in Your Business

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Idea to Execution

By: Ari Meisel
Narrated by: Drew Birdseye
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About this listen

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Ari Meisel (P)2016 Podium Audio Management Management & Leadership Business Business Management

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All stars
Most relevant
What a great story, I couldn’t believe how similar it is to our own with the company I co-founded, gave a useful view into a possible future, very easy to listen to

Frighteningly familiar!

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Great book, short and to the point, this isn't a how to book so to speak but it offers years of experience and therefore provides lots of valuable advice for all those new to and already comfortable with an entrepreneurial journey.

Learn Through Others

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Full disclosure, I only got halfway through but…
Too much personal story and not enough actionable points. It felt a little more like it was advertising their business and what they do and how they do it. Yes one could take from it, but it’d be better if the author spent time on theoretical principles, or more concrete ways people can implement them.

Not an awful book in the least, but could be better for sure.

Too much personal story

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Packed with value and inspiration, an insight into efficiency, purpose and strategy - thank you gentleman!

Excellent case study and tips!

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I was pleasantly surprised at how the authors have been quite open about all the pitfalls they experienced. This book is a treasure for any budding technology entrepreneur.

Frank and detailed

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