It’s often said that people don’t leave companies; they leave bad managers. We believe that that saying isn’t right.

We believe that people join great leaders.

The year 2021 was the year of the great resignation, with more and more companies struggling to bring in and retain great employees. This is just one result of the past 15 years, where we’ve seen a dramatic shift in business to the virtual world, thus losing out on one key thing: the human element.

When recruiting is focused only on company value propositions and promises of being just a bit better, they fail to inspire.

Why? People are attracted to people--not companies.

At 4C Recruiting, we have coached and consulted some of the biggest companies to help their recruiting leaders (anyone who not only leads a team but recruits to it) become more effective at building their personal leadership brand and recruiting top talent. We are experts in the digital world, and know the power that it has to connect people and humanize leaders.

The leaders that use social media to articulate who they are as a leader are the ones that we see dominate recruiting.

We have created this guide to help recruiting leaders become attractive leaders that can harness the power of the digital world to attract people to their team and values--all before ever saying hello.

In this book, we will help you:

• Establish your vision, values, and why
• Create a sustainable recruiting system that keeps working even when you aren’t
• Set yourself apart and dominate the digital landscape

We believe that those who become better recruiters become better leaders. This book will guide you through the process of growing online, connecting with top talent, and better recognizing your own value as a leader and recruiter.