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How to Change Minds

The Art of Influence without Manipulation

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About this listen

Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.

Whether you hope to make a sale or improve a relationship, Jolles’ wise advice - illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories - will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

©2013 Rob Jolles (P)2013 Gildan Media LLC Business Communication Career Success Communication & Social Skills Motivation & Self-Improvement Personal Development Social Sciences Sociology Career Business Funny

Critic reviews

"How do we discern whether we are unwittingly manipulating someone when our intention is simply to influence? Enter Rob Jolles. A sought-after speaker with a background in sales and training, Rob is an expert not only in the art of influence but also in human nature. How to Change Minds coaches listeners on the fine point of ethical persuasion - the art of influence without manipulation. If you want to change minds the right way, listening to this audio is the right thing to do." (Ken Blanchard, coauthor of The One Minute Manager and Trust Works!)
All stars
Most relevant
Some common sense points to remind us of certain techniques that sales people kind of forget at times. We have two ears and one mouth for a reason. Enjoyed listening to this as I would the radio, in the background, while tending to some research.

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I really enjoyed this audiobook and will look at the author's website to see if there are additional visual aides on there regarding the stages he discusses in ethical influence of another human being.

I am now much better prepared to help others achieve the changes they need in life and aware of the steps I need to work on to be effective.

I am also more aware of when I have engaged in manipulation, albeit unconsciously, rather than influence and will strive to avoid this in future.

Brilliant and Ethical

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