How Bad Do You Want It?

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

A breakthrough program for triathletes - beginner, intermediate, and advanced - showing how to balance training intensity to maximize performance - from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity. 

How high or far or fast can humans go? And what about individual potential: what defines a person's limits? From running a two-hour marathon to summiting Mount Everest, we're fascinated by the extremes of human endurance, constantly testing both our physical and psychological limits.In Endure, Alex Hutchinson, PhD, reveals why our individual limits may be determined as much by our heads and hearts as by our muscles.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Being mentored by Chrissie Wellington would be a dream for any triathlete. In To the Finish Line, Chrissie presents her distilled wisdom, hard-won over the course of her extraordinary career, to give all triathletes the chance to learn from the very best. Chrissie writes with emotional honesty, and her warmth and sense of humour also shine through. She speaks frankly about her own experiences - both good and bad - from her career. Such stories will be a source of great inspiration to listeners.

The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking.

Primal Endurance shakes up the status quo and challenges the overly stressful, ineffective conventional approach to endurance training. While marathons and triathlons are wildly popular and bring much gratification and camaraderie to the participants, the majority of athletes are too slow, continually tired, and carry too much body fat respective to the time they devote to training. The prevailing "chronic cardio" approach promotes carbohydrate dependency, overly stressful lifestyle patterns, and ultimately burnout.

After years of watching Kenyan athletes win the world's biggest races, Adharanand Finn set out to discover just what it was that made them so fast - and to see if he could keep up. Packing up his life he moved from Devon to Iten, in Kenya, to eat with, interview, sleep beside and - most importantly – run with, some of the greatest runners in the world. In the distance rests his dream, to join the best of the Kenyan athletes in an epic first marathon across the Kenyan plains.

Travis Macy has summited glacial peaks in the French Alps, rappelled into limestone caves in China, and raced through parched deserts in Utah. In 2013 he famously won the Leadman Series, a combination of nearly 300 miles of high-altitude trail running and mountain biking over the course of five epic endurance races. Macy achieved all of these victories without elite professional training or even exceptional strength, speed, or flexibility.

The amazing life story of Britain's world conquering triathlete, Chrissie Wellington. Chrissie Wellington is the world's No 1 female Ironman triathlete, the current quadruple World Champion and World Record holder. In 2009 she was voted 'Sunday Times Sportswoman of the Year' and in 2010 was awarded the MBE. She is the undefeated champion of Triathlon, having won nine Ironman titles from nine races.

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

Beyond Training is for men and women who have made it out of couch potato mode and are ready to take things to the next level, whether that means shedding those last few extra pounds, finishing a 5K, or even crossing the finish line of an Ironman triathlon. Everyone from the casual exerciser to the weightlifter, CrossFitter, obstacle racer, marathoner, mountaineer, triathlete, swimmer, cyclist, runner, and biohacker will glean tons of knowledge and life-changing advice from this book.

For professional cyclists, going faster and winning are, of course, closely related. Yet surprisingly, for many, a desire to go faster is much more important than a desire to win. Someone who wants to go faster will work at the details and take small steps rather than focusing on winning. Winning just happens when you do everything right - it's the doing everything right that's hard. And that's what fascinates and obsesses Michael Hutchinson.

For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events.

There Is No Map in Hell recounts Steve Birkinshaw's athletic preparation, training, and mile-by-mile experience of the extraordinary and sometimes hellish demands he made of his mind and body, and the physiological aftermath of such a feat.