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Editor reviews

Member of the National Speakers Association Hall of Fame and president of U.S. Learning Don Hutson delivers a high-energy presentation firing up an audience of sales professionals. In today’s dynamic marketplace there is nothing more important than embracing change. Hutson’s light in spirit but heavy in content talk inspires, with its focus on aligning one’s attitude to that of the customer’s goals, creating a symbiotic relationship of trust and loyalty, and continuously working to serve the customer until achieving the elusive, but all-powerful “wow” that is the verbal hallmark of the great salesperson.

Summary

Focus in on new street-level attitudes and ideas from an in-demand audience favorite with resources offering empowerment for today's business environment. Subjects include attributes of high-performance salespeople, the evolution of selling, different people/different selling, and selling value vs. cutting price.
©2005 Don Hutson (P)2005 Made For Success
Sales & Selling
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Profile Image for Iain McCallum

High Performance Selling : Don Hutson

Absolutely loved this. Just under an hour of the most valuable sales tips ever. I cant recommend this enough and I'd suggest listening to this two or three times, whilst making notes, if you want to improve your sales IQ.

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  • zane black
  • 11-03-21

outdated pre internet sales seminar

a generic sales seminar about mindset, no new knowledge gained. wonder why it’s free? because it’s useless.

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  • Immanuel Batista
  • 27-11-21

Great, relevant theme, but edits create confusion

The speaker makes a compelling case for improving one's speaking skills.

He instructs the audience in some rather dated techniques from the 90s that speakers now don't use. In addition, the jump cut edits interrupt the flow of ideas. However the overall message is powerful. The speaker is skilled at interspersing levity and vulnerability in his advice about building professional relationships -- very much a focal topic in today's sales industry.