Hidden WOMBAT
How Executives Innovate Without the Waste of Money, Brains, and Time
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Get 30 days of Standard free
£5.99/mo after trial. Cancel monthly.
Hidden WOMBAT
Narrated by:
Topher Kinsella, Rush Bartlett
Buy Now for £11.95
-
Narrated by:
-
Topher Kinsella
-
Rush Bartlett
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way?
Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
©2023 Topher Kinsella, Rush Bartlett (P)2023 Topher Kinsella, Rush Bartlett
adbl_web_anon_alc_button_suppression_c
No reviews yet