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Growth Hacking cover art

Growth Hacking

By: Raymond Fong, Chad Riddersen
Narrated by: Chad Riddersen, Raymond Fong
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Summary

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking.

Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank.

If you're looking for creative, cost-effective ways to grow your business, then ASP™ is the answer.

©2016 Raymond Fong and Chad Riddersen (P)2017 Raymond Fong and Chad Riddersen
Small Business Leadership Management Marketing
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Critic reviews

“A must-read for any business owner that is serious about growing their business." (Hanna and Mark, owners of Lollaland from Shark Tank season three)
“A clear framework for top-line growth and a treasure trove of clever 'growth hacks'." (David Krippendorf, president of kSafe from Shark Tank season six)
"Delivers on the promise to share those 'best kept secrets' and how to easily apply them to your small business." (Michele Kapustka, owner of SENDaALL.com from Shark Tank season one
" Growth Hacking provides the marketing theory and actionable tactics you need to help your business be more successful." (Ira Kalb, professor of marketing, University of Southern California)

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Profile Image for Alessio Forte

Stunning Framework

stunning framework - easy to remember and super useful looking at the long term.
Success is just the process not the end destination...

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excellent

brilliant ways to increase your business, to promote and strategic techniques which will save time and money

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Great book with good learnings about how to grow a business

I recommend this book to every early to the mid-stage marketer and business owner.

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Profile Image for Alexander Panko

Basic into to digital marketing and growth / for beginners

Good book for beginners with some basic explanation about ppc, SEO, CRM, web copywriting etc.
Unfortunately the subjects such as scalability, A/B testing & experimenting, pivoting are not covered.
Main focus on B2C products with digital presents.
Easy to listen, good voice.

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