Try an audiobook on us

Giftology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Narrated by: Drew Birdseye
Length: 2 hrs and 8 mins
4.5 out of 5 stars (14 ratings)
Regular price: £13.19
£7.99/month after 30 days. Cancel anytime

Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What members say

Average customer ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    4
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Performance

  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    6
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 4 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

must read for customer service

when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better

Sort by:
  • Overall
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    2 out of 5 stars
  • Brett
  • 27-01-17

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

6 of 6 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars
  • Robin Ruud
  • 05-07-17

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

9 of 10 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Eric C. Boughman
  • 17-07-18

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
  • Nick
  • 25-01-19

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Jessica - KaleidoscopesAndPolkaDots.Co
  • 15-05-19

Short & Sweet

A great book about going outside the box when it comes to gift giving - it also has a great story about how Mr. Ruhlin proposed to his wife and it went all wrong. It made me laugh and cry so hard. Will definitely read again.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Gordon McCombs
  • 25-04-19

Strong concept

There was one key concept that was an "a-ha" moment for me that I'll keep and use forever in this book and that concept alone will be worth hundreds of times the cost of this book throughout my career.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Utilisateur anonyme
  • 21-03-19

quick practical and open my eyes

this book was exceptionally useful and practical. it gave some real world examples that I'm going to be using and my everyday life

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Suzi Buzzee
  • 04-03-19

Giftology

Thoughts that much of what they said was obvious. It also sounded like they were just trying to sell knives.

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
  • Big Poppi13
  • 04-03-19

Gifting Strategy

Good ideas about the power and purpose in gifting prospects, clients employees, and mentors.

The multiple stories about Cutco knives was overkill, too much and a distraction.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • James Francis McHugh
  • 18-02-19

John shares so many nuggets here...a must listen..

Well written and well told....a must for anyone in the business of selling and appreciating ......

*Offer available from 22nd May 2019 10:00 GMT until 28th May 2019 at 11:59PM GMT. This offer is not available to existing Audible members. Offer applies only to an Audible monthly membership sold by audible.co.uk (http://audible.co.uk/). For the first 4 months of your Audible membership, you will be charged the discounted price of £3.99/month. After the first 4 months, your Audible membership will continue at the then current full price (currently £7.99/month.) until cancelled. Cancel anytime by visiting the Account Details page. Offer limited to one per customer and account, may not be combined with other offers, is non-transferable and may not be resold. Audible reserves the right to modify or cancel the offer at any time. If you violate any of these terms, the offer will be invalid.