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Giftology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Narrated by: Drew Birdseye
Length: 2 hrs and 8 mins
Categories: Business, Marketing
4.5 out of 5 stars (24 ratings)

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Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What members say

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if you're in business this is a must read.

I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.

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must read for customer service

when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better

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Profile Image for Brett
  • Brett
  • 27-01-17

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

8 people found this helpful

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  • Robin Ruud
  • 05-07-17

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

10 people found this helpful

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  • Nick
  • 25-01-19

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

3 people found this helpful

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Profile Image for Eric C. Boughman
  • Eric C. Boughman
  • 17-07-18

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

3 people found this helpful

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  • Sarah
  • 17-11-19

Not what I expected but still liked it

This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book

1 person found this helpful

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  • Amazon Customer
  • 24-04-20

Easy and enjoyable listen

Great story, and relatably broken down into memorable pieces. Got a lot out of it and definitely feel I can apply what he talks about.

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Profile Image for Lisa Desilet
  • Lisa Desilet
  • 08-03-20

Simple but mind blowing! Thank you John Ruhlin

Simple but mind blowing! Thank you John Ruhlin

I plan on implementing this into my life.

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Profile Image for Greg
  • Greg
  • 26-02-20

Great ideas!

great ideas. what really gets you to think about different ways to care about your customers. not just the typical swag gifts that everybody gives out. Gives a clear message that being thoughtful is more important than frequency.

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  • Melanie Deziel
  • 13-02-20

Quiz listen with practical tips

Easy listen. Very actionable. Will definitely change the way I give gifts in business and life

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  • Raul Cruz-Gerardo
  • 05-02-20

Very helpful

it makes you think and push you to take action. it is a launching pad for your creativity.