From the Arena cover art

From the Arena

An Entrepreneur’s Journey: The Story of Pigsback.com

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About this listen

Told through his journals, From the Arena recounts Michael Dwyer's marathon entrepreneurial journet with Pigsback.com, starting at the height of the dot-com boom in late 1999, going on to pursue international ambitions in Britain and North America, facing a myriad of unforeseen shocks along the way.

The journals tell the entrepreneur's business and personal highs and lows, persisting on a wing and a prayer, reinventing time and again until that final chance—an encore—one last shot at success.

Buckle up and enjoy the ride.

©2023 Michael Dwyer (P)2023 Michael Dwyer Business Business Development & Entrepreneurship Entrepreneurship Professionals & Academics

Critic reviews

"A tale of the thrills and spills of a 20-year 'overnight success story'.... Dwyer’s vision, resourcefulness and stamina are inspiring." (Gareth Lambe, former VP, Meta)

"A rare insight into the mind of the entrepreneur as they confront the myriad of unforeseen challenges that are part and parcel of a business journey...a book brimming with insights and lessons for business students and aspiring entrepreneurs." (Joanne Lynch, assistant professor of marketing, Dublin City University Business School)

"An inspiring illustration of what it takes to get through the darkness when things go wrong...and in startups, things always go wrong." (Brian O’Mahony, entrepreneur, cofounder of Bounce Marketing and Tribe Charity, and start-up business advisor)
All stars
Most relevant
Excellently narrated tale of the highs and lows of the stress, ecstasy, and excitement that comes with entrepreneurship

Thrilling read

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A brilliant story of a dream, the reality of managing a struggling business, the roller coaster ride, personal struggles and a eventually a happy ending! Well played Michael

Excellent Read

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It read like a thriller. Loved the psychological insights into the journey through life and business.

A business book with humanity

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Frank and eloquently written account of Michael’s entrepreneur rollercoaster journey told with honesty and openness. A super read.

Highly Recommend

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