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Free Marketing

101 Low and No-Cost Ways to Grow Your Business, Online and Off

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About this listen

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page website you'll ever build.
  • Create the 24 marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan
  • Don't let your marketing budget limit you anymore

Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

©2011 Jim Cockrum (P)2011 Gildan Media Corp E-Commerce Marketing Marketing & Sales Commerce Business Digital Marketing

Critic reviews

"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)
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I run a small business and was looking to give it a bit of a kick start with some marketing.



In a nutshell, this book is perfect for those who want to be given a pool of free (or nearly free) ways to get their name out there. A lot of it is common sense, but of course, its only commmon sense once someone tells you.....



One problem with a lot of the audiobooks is the readers accent, but this one is absolutely fine, and easy on the ear.

Ideal for a small startup

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This is an impressive book on low-cost marketing with great insights and great resources. However, there are two shortfalls:

1. The target audience is mainly self-employed people working from home but is overcomplicated for them and not very well adapted to small businesses. At times, it makes us believe in miracles too

2. The audio format is not adequate. Indeed, there are many references to tools & websites: an ebook would be better.

Good book but audio format is not appropriate

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I didn't like the Americanism of this book and the 'self help' 'you can do it too' style. However, I knew to expect these things when I downloaded the book - the cover says it all - and therefore I can't really criticise.

If you can get around the Americanism then the actual content is really very solid and there are some genuinely useful nuggets of information. I have found myself going back over favourite sections, taking notes and then trying to implement the advice.

Overall, while this was not an overly enjoyable listen I can't really find fault with the quality of the content.

Interesting (ish)

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Good narration of a well laid out book containing sensible advice and genuinely free or no cost ways of growing your business online. That is to say free of third party costs. Jim makes it perfectly clear that these are not get rich quick ideas and rightly so. The models he describes are clearly founded selling information but the ideas are equally transferable and applicable to other sectors. @upfinder

Logical simple techniques everyone can apply

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This book is Brilliant it is packed full of amazing useful hints and strategies to help grow your business in the best way possible (FREE). Jim Cockrum truly shows his expertise in this book and I would recommend it to anyone who wants to be more effective with there marketing strategies.

Brilliant Book a must buy

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