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Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast”. How do you ensure it’s the former, not the latter?

Based on the authors’ 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on five frequencies:

  1. Your decisions and actions.
  2. What you reward and recognize.
  3. What you tolerate (or don’t).
  4. How you show up informally.
  5. Your formal communications.

To make a bad culture good, or a good culture great, you’ve got to deliberately transmit strong and steady signals. This guide shows you how. Fast-paced and loaded with real-life examples, Five Frequencies prescribes more than 20 practical signal boosts for turning culture into competitive advantage. Check out early endorsements and download the introduction and a discussion guide at

©2019 Jeff Grimshaw, Tanya Mann, Lynne Viscio, Jennifer Landis (P)2019 Jeff Grimshaw, Tanya Mann, Lynne Viscio, Jennifer Landis

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