SEO, AI and tarot... this one has everything 🔮💻

In today's episode of The Engaging Marketeer, Darren is joined by Lianne Jones, an SEO and digital marketing specialist with more than 15 years of experience, a journalism background and a passion for helping businesses become more visible online.

They talk about how Lianne accidentally fell into SEO, what it was like working in a heavily male-dominated industry, why dodgy tactics have damaged trust in SEO and where AI can help without replacing human creativity.

They also get into women in tech, personal branding, the future of search, the rise of GEO and Lianne’s spiritual work with tarot, intuition and energy.

Expect sharp opinions, plenty of laughs, nerdy SEO chat and a little bit of witchy goodness ✨

About the guest:

Lianne Jones is an SEO and digital marketing specialist with more than 15 years’ experience spanning ecommerce, agency leadership, content writing and search strategy. A journalism graduate who fell into digital marketing almost by accident, she went on to lead SEO teams before launching her own business, where she helps SMEs – particularly women and LGBTQ+ business owners – increase their visibility online.

Alongside her digital marketing work, Lianne has been reading tarot for more than a decade and also works in the spiritual space, combining intuition, mindset and the power of language with her passion for helping people and businesses grow. You can connect with Lianne here:

Website: https://quartzdigitalmarketing.com/ and https://spiritofsapphire.co.uk/

LinkedIn: https://www.linkedin.com/in/liannejones1987/

Facebook: https://www.facebook.com/SpiritofSapphire/

Instagram: https://www.instagram.com/spiritofsapphire/

YouTube: https://www.youtube.com/channel/UCIxt9K5G3fTGD7_U09wl3pA

TikTok: https://www.tiktok.com/@spiritofsapphire

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

What if being an introvert was actually one of your biggest professional strengths?

In this episode of The Engaging Marketeer, Darren Jamieson sits down with legal trainer, lecturer and TEDx speaker Scott Walker to explore why the legal profession needs introverted lawyers, how confidence can be built without pretending to be someone you’re not and why preparation, self-awareness and personality really matter when it comes to communication.

Scott shares his journey from working in law to training lawyers, explains how introversion and extroversion affect energy and performance and reveals what it was really like to step onto the TEDx stage. They also get into LinkedIn marketing, webinars, public speaking, client relationships, CPD, the gap between law school and real-world legal practice and why some law firms are paying far too much for the wrong kind of marketing support.

It’s a lively, honest conversation about confidence, communication and making the most of the strengths you already have. Whether you work in law, run a business, speak in public or simply want to understand yourself better, there’s plenty here to take away.

About the guest:

Scott Walker is a former legal professional, trainer, visiting university lecturer and professional speaker who helps lawyers and law firms improve their confidence, communication and people skills. Drawing on his experience in private-client law and his own journey as an introvert, Scott delivers training on personality awareness, introversion, extroversion and effective client relationships. He is also a TEDx speaker and advocates for recognising the valuable strengths introverted lawyers bring to the legal profession. You can connect with Scott here:

LinkedIn: https://www.linkedin.com/in/scottwalker1/

YouTube: https://www.youtube.com/channel/UCSiErn5QEE99wT-2Ca0rkUg

Facebook: https://www.facebook.com/scottwalkersolicitor/

Complete Family Law Limited Profile: https://www.completefamilylawltd.co.uk/profile.php?id=17

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

What do autism, hypnosis, magic, business coaching and TikTok strategy all have in common? In Adam Nassor’s world, quite a lot! 🎩🧠

In this fascinating episode, Darren speaks with Adam about discovering hypnosis at just 12 years old and using it to understand people, defuse bullying and turn difficult situations around without violence. Adam shares how those early experiences shaped his approach to persuasion, confidence, communication and ethical sales, as well as why he believes hypnosis should never be used simply to manipulate people.

The conversation also dives into Adam’s lifelong love of magic, the psychology behind creating wonder, why talented experts often struggle to explain what they do, and how better marketing can help genuine professionals compete with louder, less capable businesses.

Plus, Adam reveals the principles behind his viral TikTok content, explains why knowing your audience is everything, and shares how BNI has helped him build powerful relationships and create opportunities for others.

It’s energetic, thought-provoking and packed with stories, insights and practical ideas you’ll still be thinking about long after the episode ends. 🎙️✨

About the guest:

Adam Nassor is a hypnotist, magician, copywriter and business coach who helps coaches, trainers, therapists and other experts communicate their value, develop stronger offers and market their businesses more effectively. After discovering hypnosis at the age of 12 as a means of understanding people and defusing bullying, Adam dedicated himself to studying ethical persuasion, human behaviour and the unconscious mind. He now combines hypnosis, copywriting, sales training, audience research and social-media strategy to help clients build trust, reach the right people and grow their businesses without relying on manipulative or sleazy sales techniques. You can connect with Adam here:

Facebook: https://www.facebook.com/adamnassorpeak/

Instagram: https://www.instagram.com/adam_nassor_official/

LinkedIn: https://at.linkedin.com/in/adamnassor/en

YouTube: https://www.youtube.com/watch?v=DeqXwPBIkAE

TikTok: https://www.tiktok.com/@adamdating

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.