What if your workplace is accidentally making life harder for neurodivergent people?

In this episode of The Engaging Marketeer, Darren Jamieson speaks to neurodiversity trainer, coach and speaker Aileen Carson about neurodivergence in the workplace, what it really means, and why it goes far beyond common stereotypes around autism and ADHD.

Aileen explains the concept of “spiky profiles”, why many neurodivergent people have significant strengths as well as challenges, and why not everyone chooses to seek or disclose a formal diagnosis. She also shares practical advice for employers on creating safer, more inclusive workplaces, from recruitment and interviews to reasonable adjustments, flexible working and sensory needs.

The conversation also covers self-diagnosis, the stigma around neurodivergence, legal considerations for employers, and how neurodivergent employees and business owners can better understand their strengths and work in a way that supports them.

About the guest:

Aileen Carson is a neurodiversity trainer, coach and keynote speaker who supports organisations to build more neuroinclusive workplaces and helps neurodivergent people work in ways that suit their strengths. With more than 30 years’ professional experience across the public, private and third sectors, including senior management roles, Aileen brings a practical, strengths-based approach to training and coaching. Her work focuses on helping employers remove barriers, support neurodivergent staff and create working environments where people can thrive.

You can connect with Aileen here:

Website: https://www.aileencarson.com/

LinkedIn: https://uk.linkedin.com/in/aileencarson

Instagram: https://www.instagram.com/aileen_carson_coaching/

Email: aileen@aileencarson.com

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

What does it really mean to "engage" someone, and are most businesses getting it completely wrong?

In this episode of *The Engaging Marketeer*, Darren Jamieson speaks to engagement consultant and keynote speaker Scott Gould about the power of genuine engagement, why it matters so much in business, and how companies can move beyond shouting “me, me, me” at their audience and start creating a real sense of “we”.

Scott breaks down engagement in a brilliantly simple way: it’s when “you and me” becomes “we”. From there, the conversation dives into websites, customer journeys, community building, employee involvement, social proof, personalisation, and why businesses often struggle to see what their customers actually need because they’re too close to their own world.

Darren and Scott also explore what churches, networking groups, Apple adverts, Henry Cavill’s love of Warhammer, slow websites, phone addiction, and even sabre-tooth tigers can teach us about human behaviour, marketing, and connection.

You’ll hear why giving people a role helps them feel ownership, why greeting someone by name can make a huge difference, why three people in a conversation can be more powerful than two, and why the best marketing often comes down to making someone feel like they’re in the right place.

It’s lively, funny, practical, and packed with ideas for anyone who wants to build stronger relationships with customers, employees, communities, or audiences.

If you’ve ever wondered how to attract, engage, convert and retain people more effectively, this episode is absolutely one to listen to. 🎧

About your guest:

Scott Gould is an author, keynote speaker and consultant specialising in engagement. A former church minister, Scott works with organisations to help them engage employees, customers and communities, and is the author of The Shape of Engagement, a book exploring how people engage with ideas, products, organisations and each other. His work focuses on turning engagement from a vague buzzword into something practical, human and actionable for businesses and teams. You can connect with Scott here:

Website: https://scottgould.com/

LinkedIn: https://www.linkedin.com/in/scottagould/

Instagram: https://scottgould.com/

X: https://x.com/scottgould/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

What makes a Welsh cake truly great? Joe Granville has very strong opinions on this, and honestly, you’ll be hungry within minutes!

In this episode of The Engaging Marketeer, Darren Jamieson chats with Joe Granville from Rogue Welsh Cakes about turning a lockdown idea into a thriving Newport business, swapping healthcare for baking and building a brand around proper quality, personality and passion.

Joe shares how Rogue Welsh Cakes landed corporate clients, Welsh Government orders, wedding work, market success and even dreams of getting Ryan Reynolds and Wrexham AFC involved. There’s also plenty on BNI, word-of-mouth marketing, social media honesty, imposter syndrome and why Joe has absolutely no plans to see his Welsh cakes sitting on a supermarket shelf.

Fun, honest and full of cake - what’s not to love? Grab a cuppa and tune in.

About your guest:

Joe Granville is the co-founder and owner of Rogue Welsh Cakes, a family-run Welsh cake business he created with his mum, Maria, in 2020. After working in healthcare, Joe turned his love of food, flavour and Welsh culture into a business built around handmade Welsh cakes with a twist, selling from Newport Market, online, at events and through corporate gifting. Rogue Welsh Cakes is known for creative flavour combinations, Welsh cake masterclasses and a strong focus on quality ingredients and personality-led customer experience. You can find out more about Joe and Rogue Welsh Cakes here:

Website: https://roguewelshcakes.com/

LinkedIn: https://www.linkedin.com/in/joe-granville-8994662a1/

Facebook: https://www.facebook.com/roguewelshcakes/

Instagram: https://www.instagram.com/roguewelshcakes/

X: https://x.com/roguewelshcakes/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.