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Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery
- Narrated by: Dr. Tony Alessandra
- Length: 27 mins
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Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery
Narrated by:
Dr. Tony Alessandra
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Summary
Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery.
Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes trade shows are three-act plays and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.
©1996 Dr. Tony Alessandra (P)2006 Dr. Tony Alessandra