Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £17.99

Buy Now for £17.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

How do you grow your business when you don't have a marketing budget?

How do you stand out in a busy world?

And what if the answer is right in front of you?

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

  • Why giving is your secret to success
  • How to get people's attention when time is your biggest competitor
  • Why creating beats sharing
  • How a small team can win

Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

©2017 David Hieatt (P)2017 Do Books Audio

Critic reviews

"Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt. Packs in some great advice for business-minded folk!" (Nathan, ngngdesign)
Big admirer of David Hieatt.... Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips." (Tina Roth Eisenberg)

More from the same

What listeners say about Do Open

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Insanely inspiring.

The narrator for David Hieatt's book is so easy to listen to. Every chapter gave me a huge 'aha' moment and I penned notes throughout. A rare and gripping 'how to' piece!

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    1 out of 5 stars

Basic

If you've never done ANY marketing this is the book for you. It'll tell you to have an email list (you know that as you're looking at the book) tell you to curate content, be interesting and know your market.

That's pretty much it. If you're already sending an email newsletter, you don't need this book. I'm not really sure who it's for. it's very very simple and filled with very basic information you could get from one well written blog post.

David Hieatt is a fabulous marketer, a philanthropic human who looks after his community. But this book? avoid