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  • Design Thinking Journey

  • Development and Growth to Improve your Team and Understand Unmet Customer Needs
  • By: Hugo Locke
  • Narrated by: Ben Koschella
  • Length: 3 hrs and 36 mins
  • Unabridged Audiobook
  • Categories: Business & Careers, Career Success
  • 5.0 out of 5 stars (5 ratings)

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Summary

Design Thinking Journey: Development and Growth to Improve your Team and Understand Unmet Customer Needs by Hugo Locke.

With the hustle culture, it is a bit difficult to solve challenges in less time as well as achieve goals like team development and meeting customer needs. A happy customer is imperative to a successful business and a great team which understands customer needs is a means to business success. Businesses and startups today ignore to iterate and improve as they grow and fail eventually. Design thinking solves this problem and is the knight in a shining armor for startups.

Design Thinking Journey is a fundamental audiobook for the development and growth of your team as well as to understand your customer’s needs to meet them. The audiobook helps you learn how to improve customer experience and also make sure your team is at the top of their game throughout, thereby ensuring a win-win situation for your business.

The audiobook is different than many books available in the market as it focuses on growth strategy and customer acquisition through design thinking, both of which play an immense role in sustaining a business in addition to making it a grand success. 

This audiobook explains:

  • What design thinking is
  • Design thinking and team development
  • Team improvement with design thinking
  • Understanding customers and enhancing the customer experience with design thinking journey

This audiobook is primarily for entrepreneurs and businesspersons who wish to adopt design thinking for optimizing the customer experience and developing a team for a business at any stage. Design Thinking Journey offers many helpful insights that can help businesses grow by adapting design thinking.

Frequently Asked Questions:

  • Does the audiobook offer solutions if a team is increasing from 10 to 50?

Ans. Design Thinking Journey explores the design thinking method to help your business effectively scale its team and offers solutions to problems that you might face.

  • I have problems with negative reviews from customers. Will this audiobook help?

Ans. The audiobook gives time-saving and efficient ways of customer research and meeting their expectations for business growth and customer satisfaction.

  • I am just launching my business. How can this audiobook help me?

Ans. This audiobook will help you use design thinking from the very beginning of your business to streamline your processes and center your approach around your customers.

©2020 Hugo Locke (P)2020 Hugo Locke

What listeners say about Design Thinking Journey

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Design guide

This audiobook, along with the field guide, has been invaluable to me planning a large complex project. The tools that combine project management and user experience/service design methods are a great audiobook for organizations doing transformative changes.

1 person found this helpful

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Theory of design

Wow! What a great, color by numbers description of how to use design to help you innovate in business. I have been listening. lots of design audiobooks and this one is the best as it not only describes the tools of design but also tells you exactly how and when to use them. It is a very practical guide, but still emphasizes the theory of design.

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Nice Audiobook

Designing for Growth works for me because the authors succeed in blending the three elements of their inquiry on design thinking. One could, with a background in using the tools they identify as critical to the practice, begin to pursue the practice. And, as the authors note, design thinking is very much a practice: one grows more capable with each pass they make at applying the approach.

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Designing for Growth

Designing for Growth will give you a new framework that will help you think more creatively and add to your underlying skill sets. This audiobook is well worth the buy and if you ever get a chance to hear Professor the author speak, I suggest you jump at the opportunity!

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Explain in Design

The best explain in Design Thinking I have seen so far. Very practical. Lots of great tools. Explanations are concise and insightful. I have used this text a lot to convince colleagues to use design thinking elements in our projects.

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Profile Image for Arlene  McLawhorn
  • Arlene McLawhorn
  • 07-06-20

Design thinking.

There's a lot right with the audiobook. As a practitioner, you are able to relate to the very real challenges of applying design thinking to transformation and the real-life case stories are rewarding. It's a good audiobook. If you are a beginner, it is a good audiobook to start with for Design thinking.