Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £13.79

Buy Now for £13.79

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals, and restaurants. Creative vision exists wherever people are.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.

The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Dave Trott shows you how.

©2019 Harriman House (P)2019 Harriman House

More from the same

What listeners say about Creative Blindness (And How to Cure It)

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    16
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 3 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    4
  • 3 Stars
    5
  • 2 Stars
    4
  • 1 Stars
    5
Story
  • 4.5 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    8
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars

Captivating Stories, Poorly Read

It's actually a very good book, full of the human side of marketing. It's just read with a monotone voice and a complete lack of inspiration. Shame really. This is one I'd recommend buying the hard copy of.

1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars

interesting content, let down by poor reader

The reader spoiled this book for me by running everything together, bring unable to leave a pause between paragraphs.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Terrible sound and reader. Great insights though.

Hissing sound. Poor intonation. Background noise. These are just a few examples of the bad audible experience you're about to get. Great book though.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars

Listen past the narrator

Great insights from Trott as always. Try to concentrate on the stories not the poor delivery and background noises! Pretty sure Brian Clough is pronounced ‘Cluff’ not ‘Clow’ 🙈

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Ads is a different beast

Wish I’d listened to this book first would have saved me reading a number of BS marketing books ….

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Unusual anecdotes to illustrate marketing ideas

Interesting anecdotal stories about unusual situations to highlight different ways of thinking. Same tone throughout, so best listened to in small doses. Would have prefered to read book version.

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

This sounds like it was recorded in a wheelie bin

It’s such a shame that the lack of quality in this books recording gets in the way of properly enjoying it.

  • Overall
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars

The narrator doesn’t do it justice

He talks at one speed. Doesn’t signpost new chapters or headings well at all. I love Dave Trott but this reading is murdering the book.

  • Overall
    5 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars

Awful reader but great stories.

Awful reader but great stories. Brian Clow oh you mean Clough. So so BAD narrator

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sewn Products
  • Sewn Products
  • 11-05-20

Impossible to follow along.

The stories are great but the reader makes it very hard to keep up what's happening. He runs a lot of words together and mumbles through a lot of it.

Sadly, I couldn't finish it. I wanted to because the content was great but it was a no-go.