Counter-Cola cover art

Counter-Cola

A Multinational History of the Global Corporation

 Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Counter-Cola

By: Amanda Ciafone
Narrated by: Hillary Huber
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £16.99

Buy Now for £16.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to assimilate critiques or reveal its limits.

©2019 Amanda Ciafone (P)2019 Tantor 20th Century Marketing Marketing & Sales Media Studies Modern Politics & Government Social Sciences Capitalism Liberalism Africa Socialism Latin American Imperialism Social justice

Listeners also enjoyed...

 When Corporations Rule the World cover art
Neoliberalism, Globalization, Income Inequality, Poverty and Resistance cover art
In Denial cover art
The Hidden History of the Supreme Court and the Betrayal of America cover art
The Chinese Vortex cover art
A History of Britain cover art
Break 'Em Up cover art
Competition Is Killing Us cover art
How China Loses cover art
We Sell Drugs cover art
Genius cover art
The End of the Free Market cover art
The Global Police State cover art
The World Turned Upside Down cover art
Friendly Fascism cover art
The New Corporation cover art
All stars
Most relevant
The sentence conjugation does not lend itself well to this reader. She’s terrible. Can’t listen any further.

Awful reading. Hilary Huber sounds like a robot

Something went wrong. Please try again in a few minutes.