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Many organizations today find themselves stagnating, struggling just to keep up in today’s rapidly changing environment. Companies rise and fall with alarming rapidity. Employees and managers have little or no loyalty to their organizations and are always on the lookout for a bigger pay check or the next step in their own careers. All of this presents major problems for any group, whether a gas station, church, or international corporate powerhouse. And they can all be traced back to one thing - culture. 

Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often-overlooked aspect of business thinking and strategy. 

However, there are a lot of organizations with counterproductive cultures in which culture is an inhibitor, slowing down all processes and increasing transaction, governance, and production costs. This issue is rarely discussed but very often faced by all of us.

Positive culture can’t be maintained without such critical factors as respect, job satisfaction, involvement, loyalty, shared affection, preparedness to change, and responsibility, which defines the engagement of everyone in an organization. Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company’s performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited.

In this audiobook, a listener will learn what culture is, why it is important, and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This audiobook is for those rising above the ordinary every day. 

©2018 WildBlue Press (P)2018 WildBlue Press

Critic reviews

"The great Peter Drucker said, 'Culture eats strategy for breakfast' and Oleg Konovalov shows why this is so true! Corporate Superpower can help your organization create the culture needed to move to the next level of success. Great coaching on culture from a great thinker!" (Marshall Goldsmith, Thinkers50, number-one leadership thinker, number-one executive coach in the world) 

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Profile Image for Livia Sari
  • Livia Sari
  • 17-06-19

Great book!

This book is consists of deep understanding what culture in the organisation means and what wider spectrum it includes. It is written on a way that is so joyful to read and one can truly easily make the connection with a daily life and not only in the organisations. Very well written and to the point.

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Profile Image for Yaakov Kahn
  • Yaakov Kahn
  • 20-05-19

boring. obvious.

boring. kind of captain obvious, I listened to most of it and it was just basic common sense.