Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. 

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? 

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

An essential part of any marketing professional’s tool kit - this strategic and actionable guide shows you how to apply the renowned StoryBrand framework to your brand. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Insightful, surprising and with groundbreaking revelations about our society, Everybody Lies exposes the secrets embedded in our Internet searches, with a foreword by best-selling author Steven Pinker. Everybody lies, to friends, lovers, doctors, pollsters - and to themselves. In Internet searches, however, people confess their secrets - about sexless marriages, mental health problems, even racist views.

The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Take Your Shot is the story about Russ Hibbert. Russ is a hard worker, dedicated to his wife and children, and building a career as a golf professional. But one day he wakes up and realizes his business is going nowhere. A chance meeting with business coach, David, leads to a dramatic change and an opportunity, for Russ, to design the business that he always wanted.

LinkedIn is an untapped goldmine of leads, but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening audiobook, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Our world is flooded by advice, ideas, and experts, but we shouldn't make decisions based on "best practices". Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only first, we need to escape the endless cycle of stale approaches and trendy tactics that hold us back. We need to break the wheel.   

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. 

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Do you dream of what you want to achieve in life - whether it's setting up your own business, getting in shape, or writing a novel - but never seem to get round to actually doing it? Does now just never feel like a good time to start? In January 2015, Sháá Wasmund made a decision: to finally get what she wanted. Three years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. 

This audiobook will walk you through the necessary steps to setting up as a freelance mum, from deciding on your freelance career path to launching a website, social media, getting your name out there and perfecting your brand. There is a comprehensive guide to the childcare options available to freelance mums, daily routines for optimum productivity, and tips on establishing and maintaining healthy work-life boundaries.