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Total Competition Audiobook

Total Competition: Lessons in Strategy from Formula One

Regular Price:£14.39
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Publisher's Summary

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners, Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates; it will also provide many lessons in how to achieve your own business goals.

©2016 Ross Brawn, Adam Parr (P)2017 Simon & Schuster Audio UK

What Members Say

Average Customer Rating

4.5 (80 )
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4.5 (73 )
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4.4 (72 )
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Performance
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  •  
    Amazon Customer 18/08/2017 Member Since 2017
    HELPFUL VOTES
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    "Compelling"

    Excellent insight into Ross & his approach not just to F1 but in general, thoroughly enjoyable listen & a must listen for anyone in a leadership role

    2 of 2 people found this review helpful
  •  
    Sean LIVERPOOL, United Kingdom 24/11/2017
    Sean LIVERPOOL, United Kingdom 24/11/2017 Member Since 2009
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    "Fascinating insight a closed world"

    Well read
    Fascinating insight into a closed world
    A very honest account of Ross Brawns career
    Captivating from start to finish
    Highly recommend

    1 of 1 people found this review helpful
  •  
    Trigueiro Baptista Arthur Lausanne 10/11/2017
    Trigueiro Baptista Arthur Lausanne 10/11/2017 Member Since 2017
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    "excellent book and excellent material/content."

    fantastic book about strategy and F1. lessons that can be applied beyond F1. Ross Brawn and Adam Parr really take it to the next level

    1 of 1 people found this review helpful
  •  
    Barry Griffiths 19/10/2017 Member Since 2015
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    "Insightful for anyone, not just F1 fans"

    Wonderful analysis on Ross and his definition of strategy, leadership and relationships. Non-F1 fans will enjoy this just as much.

    1 of 1 people found this review helpful
  •  
    C. Rowley Staffordshire, UK 22/09/2017
    C. Rowley Staffordshire, UK 22/09/2017 Member Since 2016
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    "Most engaging title I've listened to from Audible"

    Most engaging title I've listened to from Audible. Facinating content. Well read and a gripping conversational style.

    1 of 1 people found this review helpful
  •  
    Dewsweeper 23/12/2017
    Dewsweeper 23/12/2017 Member Since 2017
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    "Fascinating "

    This was a fascinating book. Brilliant insights into the minds of two incredibly successful people. Highly recommend it.

    0 of 0 people found this review helpful
  •  
    Mr Richard J Baker 13/12/2017 Member Since 2013
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    "Are You Ambitious? This is MUST READ"

    Clearly both individuals are educated, shrewd, highly successful, wealthy and well connected. What could they possibly have in common with every day working people striving to reach for better than just paying bills?

    Well, their willingness to show their weaknesses, how they feel and responded to challenges are just like so many every day people I have observed over many years.

    Once you feel this connection it’s liberating to listen to their strategies to resolve challenges. More significantly their processes to think ahead, foresee the problems and engineer them out. Then, engineer in wins in each step of the process of getting a winning end result. Races are largely won before each race day..

    Their style of talking encourages you to adopt these winning strategies. Something I am now doing. Thank You to both authors.

    Richard Baker

    0 of 0 people found this review helpful
  •  
    me 05/12/2017
    me 05/12/2017 Member Since 2015
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    "...would carry more weight if Ross spoke himself..."

    Unfortunately, Ross utters not a single word in this...I usually avoid such books, some useful reminders for business....”...the best generals do not fight...”

    1 of 2 people found this review helpful
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  • Marsha
    Pauma Valley, CA, United States
    20/08/17
    Overall
    Performance
    Story
    "great insight"

    Was a great listen for those interested in F1 beyond the glam. Technical insight and strategic philosophy make it worth the time.

    1 of 1 people found this review helpful
  • Josh C.
    12/01/18
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    "Incredible"

    awesome insight into the technical aspects of F1, great read for anyone interested in the sport

    0 of 0 people found this review helpful
  • Devil Centurion
    Denver, CO USA
    09/11/17
    Overall
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    "Intellectual and brilliant. "

    I have followed f1 all my life so that is why I bought the book. The lessons here go way beyond f1.

    0 of 0 people found this review helpful

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