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It Takes a Tribe Audiobook

It Takes a Tribe: Building the Tough Mudder Movement

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Publisher's Summary

Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill.

Tough Mudder is not a race. It's a challenge.

Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.

This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO, Will Dean, explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

©2017 Will Dean (P)2017 Penguin AudioBooks

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    Andrew 09/10/2017
    Andrew 09/10/2017 Member Since 2017
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    "Tough Mudder History "

    I wanted to get this book as I have just completed my first tough mudder. I liked to know where it all started and was very happy with the book. I would recommend this book to anyone who has done a tough mudder or thinking about doing one.

    0 of 0 people found this review helpful

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