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How Brands Grow Audiobook

How Brands Grow: What Marketers Don't Know

Regular Price:£14.79
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Publisher's Summary

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.3 (47 )
5 star
 (27)
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Overall
4.1 (41 )
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Story
3.7 (41 )
5 star
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Performance
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  •  
    Director 23/12/2015
    Director 23/12/2015 Member Since 2015
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    37
    28
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good book very poor narration"

    Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.

    2 of 2 people found this review helpful
  •  
    stryder 25/07/2016
    stryder 25/07/2016
    HELPFUL VOTES
    28
    ratings
    REVIEWS
    47
    19
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    Performance
    Story
    "More for established corporates, terrible reading"

    Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.

    1 of 1 people found this review helpful
  •  
    Richard O'Donnell 06/11/2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "most important marketing book ever written "

    finally a business book that provides real insights that have been tested and can be implemented straight away.

    0 of 0 people found this review helpful
  •  
    Ozzy 11/08/2017
    Ozzy 11/08/2017 Member Since 2017
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Interesting but repetitive"

    The theories expressed are interesting even to a non-marketer, and are well explained.

    In general it is extremely repetitive and makes the same points over and over just in different ways ... maybe an implementation of sharp's own marketing recommendations!

    I'd probably just find a summary online and read that instead.

    0 of 0 people found this review helpful
  •  
    Gary 22/06/2017
    Gary 22/06/2017 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Insightful content / robotic narration"
    Who might you have cast as narrator instead of Daniel May?

    Byron Sharp


    Any additional comments?

    The awful narration of this book makes it a challenging listening experience. To make sense of some of the content, it is important to get a copy of the downloadable pdf as many charts are referenced throughout.

    0 of 0 people found this review helpful
  •  
    Frederick 26/06/2016
    Frederick 26/06/2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Great audiobook for brand managers"

    Insightful and meaningful analysis of Marketing based on empirical data. Great narrator and comprehensive story which was easy to follow while driving.

    0 of 0 people found this review helpful
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  • Nami87
    03/05/16
    Overall
    Performance
    Story
    "Performance was Robotic"

    the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.

    1 of 1 people found this review helpful
  • Henri Lellouche
    18/01/16
    Overall
    Performance
    Story
    "Great content - robotic speaker"
    Would you say that listening to this book was time well-spent? Why or why not?

    I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.


    What did you like best about this story?

    Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!


    Would you be willing to try another one of Daniel May’s performances?

    No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.


    If this book were a movie would you go see it?

    N/A


    Any additional comments?

    Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.

    1 of 1 people found this review helpful
  • Samer Forzley
    30/12/14
    Overall
    Performance
    Story
    "Painful"

    Quite painful to get through, very negative gloom and doom without actionable solution, big brand focused, no need to print charts mentioned

    3 of 5 people found this review helpful
  • Karen
    Westport, CT, United States
    13/11/17
    Overall
    Performance
    Story
    "A Must “Listen” for Marketers"

    I️ just re-listened to this book. I️t is even better the second time. This should be mandatory reading for anyone who is in marketing or sales.

    0 of 0 people found this review helpful
  • Amazon Customer
    09/11/17
    Overall
    Performance
    Story
    "Great content, boring reader "

    Every marketer should read this book. If you are considering it, read a physical copy. The narrator is brutal and you need the charts.

    0 of 0 people found this review helpful
  • jamie t reilly
    venice, ca USA
    07/08/17
    Overall
    Performance
    Story
    "Poorly conceived, badly written, and boringly delivered"

    A snake oil sales pitch delivered by the driest narration you can imagine. Filled with sweeping generalizations about "science" supported by "data" but never challenging, questioning its own assertions or looking at the multiple marketplace examples that contradict the assertions made. A great book to convince accountants they can be great marketers written by someone lacking any instinct or basic logic.

    0 of 0 people found this review helpful
  • Amazon Customer
    30/07/17
    Overall
    Performance
    Story
    "Good read with some outdated aspects"

    Great concepts worth revisiting how Marketing and Market Research are used.
    One major flaw is distinguishing what it takes to build a brand in a new or non-existing category.

    0 of 0 people found this review helpful
  • aaron
    25/04/17
    Overall
    Performance
    Story
    "The narrator is criminal."

    This has nothing to do with the work itself, but the narrator is horrendous. This shouldn't even be offered as an audio book. Your basic computer text to speech tool sounds more human like and fluid than this. Incredibly boring and uncomfortable to hear someone cut and stitch their voice together.

    0 of 0 people found this review helpful
  • Amazon Customer
    17/03/17
    Overall
    Performance
    Story
    "Great book, but average audio"

    Too much references to other books which sounds weird in audiobook and disrupt the story

    0 of 0 people found this review helpful
  • Mansi Baranwal
    06/02/16
    Overall
    Performance
    Story
    "Pulled the rug from under my feet"

    This book will change everything you have ever believed about marketing products. It did for me...

    0 of 0 people found this review helpful

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