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How Brands Grow

What Marketers Don't Know

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About this listen

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc. Consumer Behavior & Market Research Marketing Marketing & Sales
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this should be a must read for anyone working in the industry of building brands. The author uses data to dispell unhealthy myths and gives suggestions on what is actually needed to grow a brand.

very well considered book

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The findings presented in this book is critical for any marketer to be aware of in order to make better predictions about outcomes of marketing initiatives.

Essential read for marketers

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Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.

Good book very poor narration

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Excellent book and one of the best ones I've read/listened to in this matter. You'll consume it more than once!

Excellent!

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Very poor reading and voice has been speeded up so virtually unlistenable I am afraid.

The narrator referred to a free pdf that accompanies book but this is not actually where they said so do not buy this book, good as it is. Buy hard copy only.

No PDF available despite book being based on a pdf

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