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Business to Brand

Moving from Transaction to Transformation

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About this listen

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with. Broken down into steps on product development to positioning, visual identity to values, team building to tone of voice, Fiona sets out the framework you can apply to your own business in a fun, engaging and visual way. Incorporating case studies with globally respected creative brands, as well as practical templates and tactics, this audiobook will help you not only transition from business to brand but also enjoy the journey.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Fiona Killackey (P)2024 Bolinda Publishing Business Development Business Development & Entrepreneurship E-Commerce Marketing Marketing & Sales Small Business Business
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Business to Brand is a must-read for anyone starting or growing a small business. Far more than just a guide, this book serves as a practical toolkit for transforming a business into a brand that truly resonates with its audience.

What sets this book apart is its clarity and structure. Complex topics like product development, visual identity, tone of voice, and company values are broken down into manageable, actionable steps. The author’s approach is refreshingly accessible—ideal for busy entrepreneurs who need guidance they can immediately put into practice.

From shaping your product to building a cohesive team and creating a voice your customers will connect with, Business to Brand offers a clear roadmap. The inclusion of practical templates and real-world tactics makes it even more valuable, allowing readers to not only learn but implement as they go.

This isn’t just a book about branding—it’s a smart, strategic companion for anyone ready to build a meaningful and memorable business.

Review of Business to Brand An Essential Guide for Turning Small Businesses into Powerful Brands

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