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Business Storytelling for Dummies

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Business Storytelling for Dummies

By: Karen Dietz PhD, Lori L. Silverman
Narrated by: Dina Pearlman
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About this listen

Use storytelling to influence people and move them to action.

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more. Pre-order your copy today!

Discover:

  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories
  • And more

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 John Wiley & Sons, Inc., Hoboken, New Jersey (P)2014 Audible Inc. Business Communication Business Development & Entrepreneurship Career Success Employment Small Business Words, Language & Grammar Business Career Management Innovation Marketing
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The book is really written with the "dummies" in mind, amazing information and structure however, with too many details that are so not important and lengthy explanation for basic ideas.
still a great reference

Great book if you have the patience

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