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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

By: W. Chan Kim, Renée Mauborgne
Narrated by: Grover Gardner
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About this listen

 Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Career Success Decision-Making & Problem Solving Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Career Investing Business Inspiring Leadership Business Strategy

    Critic reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)
    All stars
    Most relevant
    The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book

    Difficult to get through

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    Great book, teaches you how to remove competition from the equation and create your own economy.
    Great read/listen

    No competition

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    This book seems to address bigger corporations although some ideas can be scaled to small businesses

    Some useful tips but a bit tedious

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    must read book. excellent and provide great insight of taking new approach into growth. yes

    great read

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    It's hard to listen. Very technical language , not for beginners. First chapter very boring, it's more like an intro describes all of the chapters in the book. I wouldn't recommend it.

    Hard to listen

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