Bigger Than Fashion
How Streetwear Conquered Culture
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Get 30 days of Premium Plus free
£8.99/month after 30-day free trial. Cancel monthly.
Buy Now for £18.39
-
Narrated by:
-
André Santana
-
By:
-
Tyler Watamanuk
About this listen
The world now calls it “streetwear.” This is the story of how this fiercely guarded counterculture launched a lifestyle and fashion movement that has endured for nearly fifty years. It was born out of the undergrounds of American culture—a unique fusion of graffiti, hip-hop, surf, skate, and punk. These designers and brand operators established a creative tradition and cottage industry that they could call their own. It was a provocation of art and fashion, exclusivity and commerce that forever challenged the by-the-book definitions of artist, designer, and entrepreneur.
Since the first recognizable wave of streetwear labels started to form in the 1980s, it was a slow and steady swell over the next three decades until the clothes eventually exploded into mainstream fashion and popular culture. These brands turned T-shirts, hoodies, and sneakers in a covetable totems of status and big business wanted in on the magic. Streetwear’s mindset and motifs soon dominated nearly every corner of the marketplace, from American malls and Tokyo boutiques to the luxury runways in Paris and Milan.
Bigger Than Fashion tells the decades-long journey—featuring brands like Stüssy, BAPE, Supreme, The Hundreds, and Off-White—that led the once-underground subculture of outsiders to mainstream sartorial dominance. It is a sweeping story of a unbridled creativity, unflinching DIY ethos, and an unstoppable drive to challenge the status quo.
No reviews yet