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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged Audiobook
- Categories: Business & Careers, Marketing & Sales
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Summary
The average customer spends less than 5% of their time engaged in the buying of products and services...meaning that sales professionals who focus solely on the moment of the sale have made a fatal miscalculation.
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PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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What listeners say about Beyond the Sales Process
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story

- Humberto Vieites
- 04-05-16
A must read book for sales teams
What did you love best about Beyond the Sales Process?
This book is the compendium of all the sales steps required in a strategic B2B sales process. All the phases,are there. All the questions for each phase are asked and all the considerations for each question or analysis are relevant. It is clear when you hear the text that the authors have an extensive experience of the sales process. This is a book written by pro's. I'll need to buy the paper book for future reference.
Some of the most interesting insights are those when the authors describe the client point of view during the sales process.
What about Jeff Cummings’s performance did you like?
Jeff Cummins is an outstanding narrator. I am not a native english speaking person and I could clearly understand every single word.
Was there a moment in the book that particularly moved you?
All the client cases are excellent and rich in content and insight. The client cases are described with the reader in mind telling you the what, how and why the strategic process was relevant for that case. The testimonials of the clients are relevant.