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Sales Enablement 3.0

The Blueprint to Sales Enablement Excellence

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Sales Enablement 3.0

By: Roderick Jefferson
Narrated by: Roderick Jefferson
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Sales Enablement 3.0 Is Both an Art and Science!

There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations. At its core, Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!

This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world class sales enablement organization.

©2021 Roderick Jefferson (P)2021 Roderick Jefferson Marketing & Sales Organisational Behavior Sales & Selling Workplace & Organisational Behavior Marketing Management
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There are lots of good points and quotes in this book. The performance is pretty dry and could have done with being a little more charismatic given the subject matter.

Interesting and insightful book

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