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Bang!

Getting Your Message Heard in a Noisy World

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About this listen

 The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.©2003 Linda Kaplan Thayer and Robin Koval; (P)2003 Random House, Inc. Advertising Career Success Communication & Social Skills Employment Marketing Marketing & Sales Personal Development Public Relations Career

Critic reviews

Advance Praise for Bang!

“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America

“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist

“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines
All stars
Most relevant
What I really liked about this book is its simple style and language.
Linda Kaplan talks in relatable language that makes one realise that big bangs are everywhere.
It’s just a matter of not overthinking and getting on with it

Bang, and my mind is open

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I listened intently for the entire duration of this, what I can only describe as 'advert' for the author's own advertising/marketing company KPG. Time after time she tells us about how she, often singlehandedly from her own self-confessed brilliance, won the account, came up with the concept and project managed and wrote the theme tune - and each time ending the anecdote with the phrase '...and the client LLLLOVED it!'

We are given very few new ways of thinking about marketing, advertising etc... In fact the entire book is filled with cliches on how to run a business. I admit the these cliches are in fact good advice for anyone new to business, I just expected more from this book mainly as it is true that KPG have had some really successful campaigns over the years. Unfortunately the only piece of advice I could gain from this book (and I did so indirectly) was that as a company, self publicity is everything - which explains excactly what this book is, a brand-awareness exercise for the author's company!

I did not LLLLLOVE it! I'm afraid, Linda.

The 7 Hour Advert

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