#132 - The Mental Load Is Real — On Invisible Labour, The Default Parent And The App Built To Fix Family Admin - Therese Wynn-Davies
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#132 - The Mental Load Is Real — On Invisible Labour, The Default Parent And The App Built To Fix Family Admin - Therese Wynn-Davies
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Why is it always mum who knows what day non-uniform day is?
Therese is the founder of Hey Ladybird — an AI powered app that turns school emails, WhatsApp messages and permission slips into an organised family calendar.
She built it because she was living the problem every single day.
In this episode we talk about the mental load and the invisible labour that falls disproportionately on mothers — from being the default school contact even in two parent households, to the way women's bandwidth quietly gets consumed by unpaid family admin instead of career growth.
In this episode:
→ The story behind Hey Ladybird and how it actually works
→ Why mums become the default parent for school and childcare admin even when that was never the plan
→ What the mental load is really costing women's careers
→ Founder lessons from building parenting tech and raising millions for charity
→ How to reframe criticism and use a backhanded compliment as fuel
For the mother who is holding all the information in her head right now and wondering why it always seems to be her.